Marketing-Cloud-Consultant Practice Test

Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little
coding experience. They have employed a consultant to help them design an automated
solution for maintaining an auto-suppression list.
Which solution should the consultant recommend?

A.

Use Einstein Segment Recommendations

B.

Use an import activity to import a file from the SFTP

C.

Use a query activity to populate the auto-suppression

D.

Use the Import Wizard in Automation Studio

A consulting has a data extension that contains all current product information. The
customer wants to refresh data each morning by importing a CSV containing today’s
product catalog. The product catalog is never the same; products can be added and
removed.
Which import type should be used?

A.

Overwrite

B.

Add Only

C.

Add/Update

D.

Update Only

A customer would like to store financial data related to invoicing in its data extensions.
Which field type should be used?

A.

Currency

B.

Decimal

C.

Number

D.

Float

Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service
feedback. If a customer indicates they are unhappy with the service they have received,
NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible
within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?

A.

Use an Engagement Split to capture positive responses, and a Case Activity to create a
new case in Service Cloud.

B.

Use Automation Studio to capture positive or negative responses, and a Case Activity to
create a new case in Service Cloud.

C.

Use an AppExchange package to create a customized API integration between
Marketing Cloud and Service Cloud.

D.

Use an Engagement Split to capture positive or negative responses, and a Custom
Activity to create a new case in Service Cloud.

A customer has several values that need to be used in the body of an email send:
* The data would be stored in a reference data extension, related on SubscriberKey.
* There may be one or more records for each subscriber.
* The audience is generally over 1 million subscribers.
* The content is time sensitive and should be sent as quickly as possible.
* The customer is not using "catch and release" sending.
* The reference data extension contains 25 columns.
Which method should be used?

A.

AMPscript a single Lookup Function

B.

Server Side Javascript a single LookupOrderedRows Function

C.

AMPscript a single LookupOrderedRows Function

D.

Dynamic content via the Dynamic Content Wizard