Salesforce Marketing-Cloud-Email-Specialist Test Dumps

C.   Scale back sending for specific ISPs until the issue subsides.

Answer DescriptionExplanation: Scaling back sending for specific ISPs until the issue subsides can help improve deliverability by avoiding spam complaints and hard bounces. Increasing the frequency of email sending may worsen the deliverability issue by triggering spam filters and irritating subscribers. Broadening segmentation criteria may not help if the content is not relevant or engaging for the audience.

C.   Data Retention Policy

Answer DescriptionExplanation: A data retention policy allows you to automatically delete records from a data extension based ona specified time period. This feature can help you maintain a data extension’s records and comply with data privacy regulations

C.   Configure Send Throttling.

Answer DescriptionExplanation: Send Throttling is a feature that allows marketers to control the speed and volume of email delivery over a period of time. Send Throttling can help marketers avoid overwhelming their subscribers’ inboxes or their own website servers with too many emails at once. Send Throttling can be configured by specifyingthe number of emails to send per hour or per day.

B.   A Utilize exit criteria for the journey.

Answer DescriptionExplanation: Utilizing exit criteria for the journey is a way to simplify the journey that has a decision split prior to every email send to remove certain subscribers from the journey. Exit criteria can define when contacts should exit the journey based on specific conditions, such as unsubscribing or making a purchase. This will eliminate the need for multiple decision splits on the journey canvas. [Source: Trailhead]

A.   Schedule report and email file to the director.

B.   Review opens and clicks activity summaries.

Answer DescriptionExplanation: Reviewing opens and clicks activity summaries is the best action to evaluate journey performance, as itprovides information about how subscribers are engaging with the emails sent from the journey. The activity summaries show metrics such as unique opens, unique clicks, unsubscribes, bounces, and complaints for each email activity in the journey. These metrics can help the marketer assess the effectiveness of the email content, design, and timing.

A.   From Address Management

Answer DescriptionExplanation: The marketer should go to From Address Management to see a list of all email addresses and domains that are verified for sending1. From Address Management is a feature that allows the marketer to manage, verify, and import email addresses anddomains that are used as From addresses in email sends1. The marketer can search, filter, and sort the verified email addresses and domains by status, type, and sendability. The marketer can alsoadd new email addresses or domains, send verification emails, set sendable or nonsendable addresses, and delete unneeded addresses1. Send Classifications is not the correct answer, as it does not show a list of all email addresses and domains that are verified for sending. Send Classifications is a feature that allows the marketer to definethe settings and attributes of an email send, such as the sender profile, delivery profile, CAN-SPAM classification, andpriority2. The marketer can use send classifications to choose from a list of verified email addresses or specify a custom email address as the From address, but they cannot see or manage all the verified email addresses and domains in send classifications. Domain SSL Certificates is also not the correct answer, as it does not show a list of all email addresses and domains that are verified for sending. Domain SSL Certificates is a feature that allows the marketer to enable SSL encryption for their custom domains, which can improve their email security and deliverability. The marketer can use domain SSL certificates to apply SSL encryption to their authenticated or private domains that are used as From addresses, but they cannot see or manage all the verified email addresses and domains in domain SSL certificates. References := 1: From Address and Domain Verification Checklist - Salesforce 2: Send Classifications - Salesforce : Domain SSL Certificates - Salesforce

C.   List Detective

Answer DescriptionExplanation: List Detective is the correct answer. List Detective is a feature that automatically filters out invalid or problematic email addresses from your sends, such as those with typos, syntax errors, or unsupported domains. List Detective helps improve your deliverability and reputation by preventing bounces and spam complaints from bad email addresses. Bounce Mail Management is a feature that tracks and manages bounced emails based on different bounce categories and thresholds. Auto-Suppression Lists are lists of subscribers who should not receive certain types of emails, such as promotional or transactional emails. You can learn more about thesefeatures in the [Email Deliverability] module on Trailhead.