Salesforce Marketing-Cloud-Email-Specialist Exam Questions


Vendor Name: Salesforce
Certification Name:Marketers
Exam Name:Salesforce Certified Marketing Cloud Email Specialist (WI24)

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Salesforce Marketing-Cloud-Email-Specialist Exam Questions


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Marketing-Cloud-Email-Specialist Exam Sample Questions:



Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to
every email send to remove certain subscribers from the journey.
What should NTO do to simplify the journey?

 

Use the Update Contact a:

 

A Utilize exit criteria for the journey.

 

Ensure the Contact entry mode is No re-entry


Ensure the Contact entry mode is No re-entry






The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO’s welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?

 

Define a goal for each journey.

 

Review opens and clicks activity summaries.

 

Export the journey email analytics


Define a goal for each journey.






Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?

 

Engagement Split

 

Frequency Split

 

Scoring Split


Scoring Split






A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.
Which method meets their needs?

 

Report Scheduling In Datorama Reports

 

File Transfer Activity in Automation Studio

 

Report Definition Activity In Automation Studio


Report Definition Activity In Automation Studio






Northern Trail Outfitters wants to organize its assets so images can be easily searched by
tags in Content Builder. However, most images have multiple tags that could be applied,
which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the
necessary granularity?

 

Make the Customer Key more descriptive.

 

Leverage Einstein for content tagging.

 

Use nested tags to create hierarchies.


Leverage Einstein for content tagging.




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