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Salesforce Marketing-Cloud-Email-Specialist Test Dumps

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Last Updated: 16-Dec-2024
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Question # 1



Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey. What should NTO do to simplify the journey?
A.

Use the Update Contact a:

B.

A Utilize exit criteria for the journey.

C.

Ensure the Contact entry mode is No re-entry




C.   

Ensure the Contact entry mode is No re-entry






Question # 2



The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO’s welcome and post purchase journeys. Which action should the marketer take to evaluate journey performance?
A.

Define a goal for each journey.

B.

Review opens and clicks activity summaries.

C.

Export the journey email analytics




A.   

Define a goal for each journey.






Question # 3



Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers. Which Journey Builder activity should NTO use?
A.

Engagement Split

B.

Frequency Split

C.

Scoring Split




C.   

Scoring Split






Question # 4



A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m. Which method meets their needs?
A.

Report Scheduling In Datorama Reports

B.

File Transfer Activity in Automation Studio

C.

Report Definition Activity In Automation Studio




C.   

Report Definition Activity In Automation Studio






Question # 5



Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most images have multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results. How should the number of tags selected for an asset be minimized while still providing the necessary granularity?
A.

Make the Customer Key more descriptive.

B.

Leverage Einstein for content tagging.

C.

Use nested tags to create hierarchies.




B.   

Leverage Einstein for content tagging.






Question # 6



Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign. Which tool should they use?
A.

Campaign Email tracking Report

B.

Datorama pivot Table

C.

Tracking Data Extract file transfer




B.   

Datorama pivot Table






Question # 7



A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience. Which steps should be configured within Automation Studio to accomplish this?
A.

Tracking Extract > Import Activity > SQL Activity

B.

Tracking Extract > Import Activity > Data Extension Extract

C.

Tracking Extract > File Transfer > Import Activity




C.   

Tracking Extract > File Transfer > Import Activity






Question # 8



Northern Trail Outfitters wants to monitor customer status while they flow through a postpurchase journey. Which configuration is required to make decisions on this data? The status data is connected to the contact in an attribute group.
A.

The Update Contact Activity us used to make status updates.

B.

The Update Contact Activity Is used to make status updates.

C.

The entry sources data extension has a primary key and subscriber key.




A.   

The Update Contact Activity us used to make status updates.






Question # 9



After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website. Which type of activity should be used?
A.

Engagement Split

B.

Behavioral Trigger

C.

Wait Until Event




B.   

Behavioral Trigger






Question # 10



Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers Which actions should help build confidence in NTO's dynamic email capabilities?
A.

Use a Guided Send to perform a test send to Internal users using subscriber data.

B.

Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.

C.

Use Preview and Test, select a targeted subscriber, and send the email to internal team members.




B.   

Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.





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Salesforce Certified Marketing Cloud Email Specialist (SU24) Exam Dumps


Exam Code: Marketing-Cloud-Email-Specialist
Exam Name: Salesforce Certified Marketing Cloud Email Specialist (SU24)

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Questions People Ask About Marketing-Cloud-Email-Specialist Exam

Salesforce Marketing Cloud Email Specialist certification is designed for individuals who specialize in the strategic implementation of email marketing initiatives using Salesforce Marketing Cloud. This certification validates expertise in email marketing best practices, including the creation, implementation, tracking, and analysis of email campaigns.

Salesforce Marketing Cloud (SFMC) certification is highly valuable. It demonstrates expertise in one of the leading digital marketing platforms, making you a sought-after professional in this domain. Salesforce Marketers certification covers key areas like email marketing, journey automation, and data management, skills in high demand.

Salesforce Marketing Cloud Email Specialist exam costs $200. Additionally, you might incur costs for study materials, Marketing Cloud Email Specialist practice exam, or training courses.

Marketing Cloud Email Specialist is responsible for designing, building, and executing effective email marketing campaigns within the Salesforce Marketing Cloud platform. They leverage tools like Content Builder and Journey Builder to deliver personalized, automated, and engaging email communications to targeted audiences.

Marketing Cloud Email Specialist exam validates a comprehensive set of skills essential for effective email marketing using Salesforce Marketing Cloud. This includes proficiency in creating and implementing email campaigns, list management, segmentation, subscriber and data management, tracking and reporting on email performance, and understanding email content creation and delivery.

Here's a mix of resources to master Content Builder and Journey Builder:

  • Trailhead: Salesforce's official learning platform – start here!
  • MC Documentation: Detailed but essential for deep understanding.
  • Blogs; Forums: Search for tutorials and real-world examples.
  • Udemy etc.: Structured video courses for guided learning.
  • Dumps: Practice Marketing Cloud Email Specialist exam dumps
  • Practice: Build your own small projects for the best way to learn.