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Marketing-Cloud-Email-Specialist Exam Questions


Question # 1


Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to
every email send to remove certain subscribers from the journey.
What should NTO do to simplify the journey?

A.

Use the Update Contact a:

B.

A Utilize exit criteria for the journey.

C.

Ensure the Contact entry mode is No re-entry



Ensure the Contact entry mode is No re-entry





Question # 2


The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO’s welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?

A.

Define a goal for each journey.

B.

Review opens and clicks activity summaries.

C.

Export the journey email analytics



Define a goal for each journey.





Question # 3


Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?

A.

Engagement Split

B.

Frequency Split

C.

Scoring Split



Scoring Split





Question # 4


A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.
Which method meets their needs?

A.

Report Scheduling In Datorama Reports

B.

File Transfer Activity in Automation Studio

C.

Report Definition Activity In Automation Studio



Report Definition Activity In Automation Studio





Question # 5


Northern Trail Outfitters wants to organize its assets so images can be easily searched by
tags in Content Builder. However, most images have multiple tags that could be applied,
which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the
necessary granularity?

A.

Make the Customer Key more descriptive.

B.

Leverage Einstein for content tagging.

C.

Use nested tags to create hierarchies.



Leverage Einstein for content tagging.




Salesforce Marketing-Cloud-Email-Specialist Dumps - Latest All Questions Access


Exam Code: Marketing-Cloud-Email-Specialist
Exam Name: Salesforce Certified Marketing Cloud Email Specialist (SP24)

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Questions People Ask About Marketing-Cloud-Email-Specialist Exam

Salesforce Marketing Cloud Email Specialist certification is designed for individuals who specialize in the strategic implementation of email marketing initiatives using Salesforce Marketing Cloud. This certification validates expertise in email marketing best practices, including the creation, implementation, tracking, and analysis of email campaigns.

Salesforce Marketing Cloud (SFMC) certification is highly valuable. It demonstrates expertise in one of the leading digital marketing platforms, making you a sought-after professional in this domain. Salesforce Marketers certification covers key areas like email marketing, journey automation, and data management, skills in high demand.

Salesforce Marketing Cloud Email Specialist exam costs $200. Additionally, you might incur costs for study materials, Marketing Cloud Email Specialist practice exam, or training courses.

Marketing Cloud Email Specialist is responsible for designing, building, and executing effective email marketing campaigns within the Salesforce Marketing Cloud platform. They leverage tools like Content Builder and Journey Builder to deliver personalized, automated, and engaging email communications to targeted audiences.

Marketing Cloud Email Specialist exam validates a comprehensive set of skills essential for effective email marketing using Salesforce Marketing Cloud. This includes proficiency in creating and implementing email campaigns, list management, segmentation, subscriber and data management, tracking and reporting on email performance, and understanding email content creation and delivery.

Here's a mix of resources to master Content Builder and Journey Builder:

  • Trailhead: Salesforce's official learning platform – start here!
  • MC Documentation: Detailed but essential for deep understanding.
  • Blogs; Forums: Search for tutorials and real-world examples.
  • Udemy etc.: Structured video courses for guided learning.
  • Dumps: Practice Marketing Cloud Email Specialist exam dumps
  • Practice: Build your own small projects for the best way to learn.