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A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email. What would a marketer do to automatically refresh a filtered data extension on ascheduled basis?
A. Configure the Send Activity to automate the refresh.
B. Use a Filter Activity in Automation Studio.
C. Activate Journey Builder to refresh the data extension.
Explanation: A Filter Activity is an Automation Studio activity that allowsmarketers to create a filtered data extension based on criteria applied to an existing data extension. A Filter Activity can be scheduled to run automatically on a recurring basis, which will refresh the filtered data extension with the latest data that matches the criteria
A marketing manager identified an upcoming email campaign for their team to test different subject voices. They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Who should path optimizer be configured to handle these requirements?
A. Place a Random Split before Path Optimizer for the pilot group.
B. Configure a holdback group to be targeted by the winner.
C. Select winning path three days after journey activation
Explanation: To test different subject lines with a pilot group and then send the winning subject line out to the remaining customers, you should place a random split before path optimizer for the pilot group. This will allow you to divide your audience into two groups: one for testing and one for holding back. Then, you can use path optimizer to test up to 10 subject lines with the testing group and select thewinner based on open rate or click rate. Finally, you can send the winning subject line to the holdback group.
A customer requested Northern Trail Outfitters NOT record any clicks or opens performed by them.
What should be configured to ensure compliance with this request?
A. Exclusion Script
B. DoNotTrack Attribute
C. Consent Management
Explanation: The DoNotTrack attribute is a personalization string that can beused to prevent Marketing Cloud from tracking opens and clicks for a specific subscriber. It can be set to true or false in the subscriber’s profile or in a data extension field. If it is set to true, Marketing Cloud will not record any opens or clicks performed by that subscriber.
A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?
A. The email must be recreated using the updated template.
B. 'Update Email Now' needs to be applied to each email.
C. The template must be approved before updates are reflected.
A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
Whatshould they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?
A. Path Optimizer
B. Scoring Split
C. Frequency Split
Explanation: Frequency split is a journey builder activity that splits contacts based on how often they have received messages from the account. It can be used to focus marketing efforts on subscribers who are least likely to unsubscribe by sending them fewer or more relevant messages. Path optimizer and scoring split are not related to frequency.
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