Marketing-Cloud-Email-Specialist Practice Test

A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email. What would a marketer do to automatically refresh a filtered data extension on ascheduled basis?

A. Configure the Send Activity to automate the refresh.

B. Use a Filter Activity in Automation Studio.

C. Activate Journey Builder to refresh the data extension.

A marketing manager identified an upcoming email campaign for their team to test different subject voices. They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Who should path optimizer be configured to handle these requirements?

A. Place a Random Split before Path Optimizer for the pilot group.

B. Configure a holdback group to be targeted by the winner.

C. Select winning path three days after journey activation

A customer requested Northern Trail Outfitters NOT record any clicks or opens performed by them.
What should be configured to ensure compliance with this request?

A. Exclusion Script

B. DoNotTrack Attribute

C. Consent Management

A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?

A. The email must be recreated using the updated template.

B. 'Update Email Now' needs to be applied to each email.

C. The template must be approved before updates are reflected.

A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
Whatshould they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

A. Path Optimizer

B. Scoring Split

C. Frequency Split