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Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.
What should a marketer use to build this level of personalization into the email?
A. Enhanced Dynamic Content Blocks
B. AMP script Search Functions
C. Personalization Strings
A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?
A. Use Journey Builder to build an audience using AdStudio.
B. Web Studio to capture Query parameters from social media link.
C. Use an interactive form from email Studio to collect this information
Explanation: Web Studio to capture Query parameters from social media link is the correct answer. This optionallows you to create landing pages or microsites using Marketing Cloud tools and data that can capture information from users who visit your pages from social channels, such as Facebook or Twitter. You can use query parameters in your social media link topass information such as user ID, name, email address, etc., and then use AMPscript or SSJS code in your Web Studio page to retrieve and store that information in a data extension or list for future mailing. Use Journey Builder to build an audience using Ad Studio is not a valid option, as this option only allows you to create audiences based on existing contacts in Marketing Cloud or Salesforce CRM, not new users from social channels. Use an interactive form from Email Studio to collect this information isnot a valid option either, as this option only allows you to collect information from users who already receive your emails, not new users from social channels. You can learn more about this in the [Web Studio Basics] module on Trailhead.
Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.
What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?
A. Use Filter Contacts criteria in the journey entry source.
B. Use a Decision Split activity on the journey canvas.
C. Use Automation Studio to query a population into a data extension.
Explanation: Using Automation Studio to query a population into a data extension is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails. This will reduce the size of the data extension and improve the performance of the journey. Using Filter Contacts criteria or a Decision Split activity will still load all loyalty members into the journey, which is inefficient and unnecessary. [Source: Trailhead]
A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?
A. A nightly automation with a filter activity
B. A verification step In the send automation
C. An approval process for sending
Explanation: A nightly automation with a filter activity can help ensure they have fresh data for their sends by updating the filtered data extensions with the latest data from the primary data extension. A verification step in the send automation may not be sufficient if the datachanges frequently or if there are multiple send automations. An approval process for sending may not affect the freshness of the data.
Northern Trail Outfitters imports an encrypted file of its subscribers'favorite colors.
Which automation activity and configuration setting should be used to import decrypted information to a data extension?
A. Manager Files in File Transfer.
B. Specify character encoding in import file.
C. Configure Field-Level Encryption inimport file.
Explanation: Configuring Field-Level Encryption in import file is the correct answer. This option allows you to specify which fields are encrypted and how to decrypt them in the import file activity. This way, you can import decrypted information to a data extension from an encrypted file of subscriber data. Managing Files in File Transfer is not a valid option, as this option only allows you to move files from one location to another, not to import them. Specifying character encoding in importfile is not a valid option either, as this option only allows you to ensure the correct display of characters in different languages, not to decrypt encrypted data. You can learn more about this in the Importing Data into Marketing Cloud module on Trailhead.
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