Question # 1
| A Marketing Cloud admin has been asked to grant full administrator permissions to a new
user.
Which two standard roles should be selected for the new user?
(Choose 2 answers) |
| A. Marketing Cloud Security Administrator | | B. Administrator | | C. Data Manager | | D. Marketing Cloud Administrator |
B. Administrator
D. Marketing Cloud Administrator
Explanation:
Administrator and Marketing Cloud Administrator are two standard roles that should be
selected for the new user. Administrator is a standard role that grants full access to all
features and functions in Marketing Cloud, such as creating and managing users, roles,
permissions, business units, and security settings. Marketing Cloud Administrator is a
standard role that grants access to all features and functions in Marketing Cloud except for
user management. By selecting both roles, the new user will have full administrator
permissions in Marketing Cloud.
Question # 2
| What is Setup Assistant? |
| A. Support service allowing the outsourcing of repetitive admin tasks | | B. A prioritized account configuration checklist | | C. A search within Help and Training limited to configuration documents | | D. A dashboard containing key metrics for the business unit |
B. A prioritized account configuration checklist
Explanation: Setup Assistant is a prioritized account configuration checklist that guides
you through the essential steps to set up your Marketing Cloud account. It provides links to
relevant documentation and resources to help you complete each task.
Question # 3
| (NTO) wants to use complex criteria to identify subscribers for a special promotional email.
Especially they want to target subscribers who opened or engaged with an email within the
last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience? |
| A. Measures | | B. SQL Queries | | C. Data Filters | | D. Journey |
B. SQL Queries
Explanation:
To create an audience based on complex criteria such as engagement and location, NTO
should use SQL Queries5. SQL Queries allow NTO to write custom queries that can join
data from different data extensions and filter based on various conditions5. Measures are
used to define engagement metrics such as opens and clicks, but they cannot be used to
filter by location or combine with other criteria5. Data Filters are used to filter data based on
simple criteria such as attributes or measures, but they cannot be used to join data from
different sources or filter by location5. Journey is used to create personalized customer
journeys based on triggers and activities, but it is not a tool for creating audiences5.
Question # 4
| What are entry source types for Journey Builder? |
| A. Data Extension, Cloud Pages, Email List, API Event | | B. Data Extension, Audience Studio, API Event, Date Based Event | | C. Data Extension, Email List, API Event, Date Based Event | | D. Data Extension, Salesforce Community, GA360, Email List |
B. Data Extension, Audience Studio, API Event, Date Based Event
Explanation: Data Extension, Audience Studio, API Event, Date Based Event are entry
source types for Journey Builder. Entry source types are types of events or data sources
that can trigger contacts to enter a journey in Journey Builder. Data Extension is an entry
source type that allows contacts from a data extension to enter a journey based on a
schedule or an automation. Audience Studio is an entry source type that allows contacts
from Audience Studio segments to enter a journey based on a schedule or an automation.
API Event is an entry source type that allows contacts to enter a journey based on an API
call from an external system or application. Date Based Event is an entry source type that
allows contacts from a data extension to enter a journey based on a date field in the data
extension, such as birthday or anniversary.
Question # 5
| Which activity should be used for multivariate content testing with in Journey Builder? |
| A. Engagement Split | | B. Random Split | | C. Content Split | | D. Decision Split |
C. Content Split
Explanation: The Content Split activity should be used for multivariate content testing
within Journey Builder. This activity allows the journey to send different versions of email
content to different audience segments and measure their performance based on open or
click rates. The other activities are not suitable for multivariate content testing.
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Salesforce Certified Marketing Cloud Administrator (SU24) Exam Dumps
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