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Latest Marketing-Cloud-Consultant Exam Questions


Question # 1



A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?

A.

Recent Email Send Report

B.

Data Views

C.

Send Log

D.

Tracking Extract




B.
  

Data Views







Question # 2



A customer has been having problems with SMS responses getting the default keyword
response rather than the appropriate next keyword response.
What are two potential reasons for this unexpected response?
Choose 2 answers

A.

Responses are not sent within 24 hours of the outbound message.

B.

Response contained "stop" in the message content.

C.

Responses are not sent within the Conversation Window.

D.

Next keyword was not specified on the outbound message




A.
  

Responses are not sent within 24 hours of the outbound message.




D.
  

Next keyword was not specified on the outbound message







Question # 3



A customer has a business requirement to exclude email addresses of certain contacts In
their loyalty program from the sends with several sender profiles. These contacts are
dynamically Identified with the help of the SQL query on a daily basis.
What solution should be recommended to automate exclusion of the Identified email
addresses from all future sends that use specific sender profiles'

A.

Publication list

B.

Exclusion data extension

C.

Auto-suppression list

D.

Suppression list




C.
  

Auto-suppression list







Question # 4



A customer wants to use Sales Cloud as a system of record for email messages sent from
Marketing Cloud; however, the customer only sends from custom objects and cannot use
the Contact ID or Lead ID as the Contact Key in Marketing Cloud.
What is the implication of this data model when using Marketing Cloud Connect?

A.

Email Sends will fail if the Contact ID or Lead ID is not included.

B.

Tracking Data will not be returned to the Sales Cloud email recipient.

C.

The customer will be able to use Reports and Campaigns as audiences.

D.

The customer will be unable to use synchronized data extensions.




A.
  

Email Sends will fail if the Contact ID or Lead ID is not included.







Question # 5



A customer wants to import the previous 10 years of customer purchase data in their
Marketing Cloud account. Through discovery, it is determined there are over 200 million
records they plan to upload via the REST API, and this volume will continue to grow as the
current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers

A.

Does their License include support for REST APIs?

B.

How many API calls are included in their License?

C.

Does their License include the Large Data Extensions feature?

D.

Why do they require 10 years of historical data in Marketing Cloud?




B.
  

How many API calls are included in their License?




D.
  

Why do they require 10 years of historical data in Marketing Cloud?







Question # 6



A customer wants to integrate a new dataset with pre-existing contacts. This data will be
updated via separate data feeds from the main contact information.
What data model configuration should be recommended'

A.

Create additional attribute fields in the main contact data extension.

B.

Create new Salesforce data extension and link it to the other data extensions.

C.

Create a new data extension and link it to the other data extensions.

D.

Create a new data extension and link It as a new population




C.
  

Create a new data extension and link it to the other data extensions.







Question # 7



A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend'

A.

Create an auto-suppression list populated with subscriber keys.

B.

Populate a list using a query to exclude the subscriber key.

C.

Create an exclusion list with the known email addresses.

D.

Create an auto-suppression list populated with the known email addresses




D.
  

Create an auto-suppression list populated with the known email addresses







Question # 8



Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics
for an upcoming quarterly company meeting. These metrics need to be reported per email
campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this
information?

A.

Campaign Email Tracking Report

B.

Email Performance Over Time Report

C.

Email Send Report

D.

Account Send Summary Report




A.
  

Campaign Email Tracking Report







Question # 9



ABC Company wants to automate the sending of shipping notices and a customer survey.
• Shipping notices will be sent once a day.
• The shipping file will be placed on the FTP some time after 4:00 p.m.
• The shipping data will be sorted in the Shipping Notice data extension.
• A field in the data extension will contain the shipping date• The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer's order
ships.
Which workflow would most effectively enable ABC Company to do this?

A.

Automation 1: Triggered Import File -> Filter -> Send Email -> Wait-> Filter -> Send
Email

B.

Automation 1: Scheduled to run daily at 7:00 PM Import File -> Filter -> Send Email ->
Wait -> Filter-> Send Email

C.

Automation 1: Scheduled to run daily at 7:00 PM Automation 2: Scheduled to run daily
at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email

D.

Automation 1: Triggered Automation 2: Scheduled to run daily at 9:00 AM Import File ->
Filter -> Send Email -> Filter -> Send Email




A.
  

Automation 1: Triggered Import File -> Filter -> Send Email -> Wait-> Filter -> Send
Email



Explanation:
If a question is related to automation and it mentions that a file will be available in the FTP
always at a specific time, your answer will be an option with a scheduled automation.
Scheduled automations are used when you know the time a file is pushed into FTP and it
always runs at a scheduled time. If a question is related to automation and there is an
uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date
falls on a weekend, it will be available on last Friday etc.), your answer will be an option
with a Triggered Automation.
Triggered Automations are fired as soon as a file hits a specific location within FTP.
Transfer activity is involved when file is encrypted.





Question # 10



A customer wants to limit the number of emails a subscriber receives to a maximum of one
email every 14 days. After the 14-day period, the subscriber is eligible to receive the next
message.
What should a consultant recommend to meet this criteria?

A.

Import the identified subscribers into a list when creating the send.

B.

Create an exclusion data extension populated with the identified subscribers.

C.

Query contacts from the Einstein Engagement Frequency data extension when creating the send.

D.

Create a suppression list populated with the identified subscribers.




C.
  

Query contacts from the Einstein Engagement Frequency data extension when creating the send.






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Salesforce Marketing-Cloud-Consultant Dumps - Latest Questions


Exam Code: Marketing-Cloud-Consultant
Exam Name: Salesforce Certified Marketing Cloud Consultant Exam (SU24)

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