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Salesforce Marketing-Cloud-Consultant Exam Questions


Vendor Name: Salesforce
Certification Name:Salesforce Marketing Cloud Consultant
Exam Name:Salesforce Certified Marketing Cloud Consultant Exam (SP23)

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Salesforce Marketing-Cloud-Consultant Exam Questions


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Marketing-Cloud-Consultant Exam Sample Questions:



A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?

 

Recent Email Send Report

 

Data Views

 

Send Log

 

Tracking Extract


Data Views





A customer has been having problems with SMS responses getting the default keyword
response rather than the appropriate next keyword response.
What are two potential reasons for this unexpected response?
Choose 2 answers

 

Responses are not sent within 24 hours of the outbound message.

 

Response contained "stop" in the message content.

 

Responses are not sent within the Conversation Window.

 

Next keyword was not specified on the outbound message


Responses are not sent within 24 hours of the outbound message.


Next keyword was not specified on the outbound message





A customer has a business requirement to exclude email addresses of certain contacts In
their loyalty program from the sends with several sender profiles. These contacts are
dynamically Identified with the help of the SQL query on a daily basis.
What solution should be recommended to automate exclusion of the Identified email
addresses from all future sends that use specific sender profiles'

 

Publication list

 

Exclusion data extension

 

Auto-suppression list

 

Suppression list


Auto-suppression list





A customer wants to use Sales Cloud as a system of record for email messages sent from
Marketing Cloud; however, the customer only sends from custom objects and cannot use
the Contact ID or Lead ID as the Contact Key in Marketing Cloud.
What is the implication of this data model when using Marketing Cloud Connect?

 

Email Sends will fail if the Contact ID or Lead ID is not included.

 

Tracking Data will not be returned to the Sales Cloud email recipient.

 

The customer will be able to use Reports and Campaigns as audiences.

 

The customer will be unable to use synchronized data extensions.


Email Sends will fail if the Contact ID or Lead ID is not included.





A customer wants to import the previous 10 years of customer purchase data in their
Marketing Cloud account. Through discovery, it is determined there are over 200 million
records they plan to upload via the REST API, and this volume will continue to grow as the
current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers

 

Does their License include support for REST APIs?

 

How many API calls are included in their License?

 

Does their License include the Large Data Extensions feature?

 

Why do they require 10 years of historical data in Marketing Cloud?


How many API calls are included in their License?


Why do they require 10 years of historical data in Marketing Cloud?



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