Question # 1
| A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.
How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database? |
| A. An automation that queries the Complaint data view. | | B. An automation that generates the Unsubscribe Event Extract. | | C. An automation that queries the Unsubscribe data view. | | D. An automation that generates the Complaint Tracking Extract |
A. An automation that queries the Complaint data view.
Question # 2
| A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.
Which reasons warrants this implementation? Choose 2 answers. |
| A. Support non-English responses with Reply Mail Management. | | B. Localized language and display options based on location and culture. | | C. Tracking information for campaigns sent by each office. | | D. Localized physical mailing address displayed in the default email footer |
B. Localized language and display options based on location and culture.
C. Tracking information for campaigns sent by each office.
Question # 3
| A company collects subscriptions on its website. It does the following:
* Compiles that subscription list in a database in the website Content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends. Which automation sequence (excluding waits) should cover these requirements? |
| A. File Transfer, Data Extract, Filters, Sends | | B. File Transfer, Query, Measures, Sends | | C. File Transfer, Import, Measures, Sends | | D. File Transfer, Import, Query, Sends |
D. File Transfer, Import, Query, Sends
Question # 4
| What is a capability of the Import within Contact Builder? Choose 2 answers |
| A. The data source can be a local file, data filter, or file on any FTP. | | B. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect. | | C. Like the Import Wizard, the Contact Builder import definition can be executed without saving. | | D. In order to use Map by Header Row, the fields in the DE and file must match exactly. |
B. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
D. In order to use Map by Header Row, the fields in the DE and file must match exactly.
Question # 5
| A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers |
| A. How will Marketing Cloud and the database sync up? | | B. Will new users have an "Email ID"? | | C. What will be used as the Subscriber Key? | | D. What publication lists will be used? | | E. Will the company need a custom preference center? |
A. How will Marketing Cloud and the database sync up?
B. Will new users have an "Email ID"?
C. What will be used as the Subscriber Key?
Question # 6
| Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information? |
| A. Campaign Email Tracking Report | | B. Email Performance Over Time Report | | C. Email Send Report | | D. Account Send Summary Report |
A. Campaign Email Tracking Report
Question # 7
| Which statement IS correct regarding the automation tools in the Marketing Cloud?
Choose 3 answers |
| A. Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time. | | B. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder. | | C. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool. | | D. Journey Builder allows users to update a contact record in an interaction or import data into a data extension. | | E. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely |
B. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.
C. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.
E. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely
Question # 8
| A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? Choose 3 answers |
| A. Should customers exit the journey when the goal is met? | | B. How are subscribers identified in your web analytics? | | C. How many messages should be included in each journey? | | D. How long after the behavior occurs will a subscriber need to enter a journey? | | E. Should a single customer exist in multiple journeys at the same time? |
B. How are subscribers identified in your web analytics?
D. How long after the behavior occurs will a subscriber need to enter a journey?
E. Should a single customer exist in multiple journeys at the same time?
Question # 9
| A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process. How should the consultant meet this requirement? |
| A. Create a Salesforce Data Extension for the user to select during a Guided Send. | | B. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud. | | C. Create data validation rules for the integrated user in Sales Cloud. | | D. Add custom links to the page layouts in Marketing Cloud |
B. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.
Question # 10
| NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.
What is the flow?
Triggered Import - user initiated send (not scheduled)
Question #:85
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
How should this distributor-specific sender profile be configured in the Marketing Cloud?
Choose 2 answers |
| A. Pick "Choose from list," selecting the from name and from email values from the list of account users. | | B. Utilize data extension AMPScript lookups to dynamically populate the from name and from email values. | | C. Match the external keys of the sender profile and data extension containing account representative details. | | D. Populate substitution strings in the sender profile for the profile attributes containing from name and from email values |
B. Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.
D. Populate substitution strings in the sender profile for the profile attributes containing from name and from email values
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Salesforce Certified Marketing Cloud Consultant Exam (SU24) Exam Dumps
Exam Code: CRT-550
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