Marketing-Cloud-Consultant Practice Test

Northern Trail Outfitters (NTO) is launching a new campaign, driving it to redesign its data
structure. NTO needs to change the cardinality between two data extensions inside
Contact Builder. What are two consequences of this change? Choose 2 answers

A.

All filters created before will adapt automatically to the new cardinality.

B.

All scheduled sends using a filter based on one of the data extensions should be
reviewed.

C.

A contact may NOT show up in the filter based on one of the data extensions.

D.

One of the data extensions must be deleted from the attribute group in order to change
the cardinality.

Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of
customer information they can see in an effort to establish more effective 1:1 relationships.
NTO has a separate instance of Salesforce Sales Cloud that serves as their current
customer master database.
What action should be taken when using Contact Builder? Choose 2 answers

A.

Conduct manual imports of customer information from Sales Cloud.

B.

Create a data extension to incorporate the imported data from a Salesforce Dashboard.

C.

Combine each individual's channel contact information under one record.

D.

Use Marketing Cloud Connect to include data from Sales Cloud.

Northern Trail Outfitters has master data extension of 880,000 subscribers they want to
randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?

A.

Use Automation Studio with a random split activity.

B.

Create a random data extension within Email Studio

C.

Create a random data extension within Contact Builder.

D.

Use Journey Builder with a random split activity.

An analytics team wants to get real-time updates on transactional email metrics,
specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the
nature of their messages.
What method should be suggested in this scenario?

A.

Platform Events API

B.

Data View Export with every send

C.

Data Retrieves on the Send Object

D.

Event Notification Service

When joining a data extension in Contact Builder, in which scenario should a consultant
mark the Use as Root checkbox?

A.

Supplemental data for an interaction in Journey Builder.

B.

Database of record other than All Subscribers.

C.

One-to- Many Relationship to the Contact Record.

D.

Data for both Email and MobileConnect sends.