Marketing-Cloud-Consultant Practice Test

A retail company's database of record resides at a 3rd-party company that also keeps track
of purchase history.
That database only updates once a day where new records can be created and merged.
The database uses an "Email ID," which is a numeric field that represents both the
business unit and email address.
The company now wants to be able to send real-time Welcome emails to people (newly
registered website users) who provide their email address in exchange for getting 10% off
their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed?
Choose 3 answers

A.

How will Marketing Cloud and the database sync up?

B.

Will new users have an "Email ID"?

C.

What will be used as Subscriber Key?

D.

What publication lists will be used?

E.

Will the company need a custom preference center?

A customer wants to automate the process of sending a series of welcome emails based
on the Subscriber's data. Emails should be sent weekly for up to five weeks. If a subscriber
makes a purchase, they should stop receiving welcome emails. A Boolean flag should be
set in the data extension if the subscriber makes it through the welcome series.
Which steps should be used to accomplish this in Journey Builder?

A.

Define Goal, Send Email, Wait, Decision Split

B.

Random Split, Send Email, Wait, Define Goal

C.

Define Goal, Update Contact Data, Send Email, Wait

D.

Update Contact Data, Wait, Send Email, Join

A customer executes a large number of sends via Marketing Cloud connect and is
concerned about API limits. What should the consultant suggest to minimize the impact of
Marketing Cloud Connect on daily API limits? Choose Two

A.

Upgrade the MC account to ConnectedApp

B.

Turn off link details tracking

C.

Filter data

D.

Turn off Individual Level Tracking

A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a
particular email send. This user does NOT know SQL and does NOT have access to the
Enhanced FTP account.
What functionality should be used to retrieve the necessary data?

A.

My Tracking

B.

My Reports

C.

Tracking Extract

D.

Data Views

A customer has an email newsletter to send out, but wants to deliver it with a targeted
message for customers within a specified age range. These data have been defined in
attributes from a sign-up landing page.
How should the customer individualize the email content?

A.

Personalization Strings

B.

Substitution Strings

C.

Dynamic Content Areas

D.

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