Marketing-Cloud-Consultant Practice Test

Northern Trail Outfitters is expanding its marketing efforts globally. Each country’s
marketing department has its own business unit and is responsible for the creation and
execution of all the marketing campaigns. The Marketing Cloud Administrator is having
trouble keeping up with the consultant influx of new users and would like to speed up the
turnaround of granting new users access to Marketing Cloud.
In which two ways could this be accomplished? Choose 2 answers

A.

Assign Administration User permissions to the Channel Manager role.

B.

Assign Channel Managers the role of Marketing Cloud Analyst.

C.

Assign Administration User permissions to each business unit.

D.

Assign Administration User permissions to individual users

A customer wants to integrate their website with Marketing Cloud so that users can update
their marketing communication preferences. The customer has in-house web development
resources available and is interested in leveraging tools such as Journey Builder in the
future.
What solution should the consultant propose, given the customer's requirements and
available resources?

A.

Configure a relational data structure using Data Extensions and consult with the
customer on API integration with their website.

B.

Configure a data structure using Lists and leverage a SmartCapture form that the client
can iFrame into their website.

C.

Configure a relational data structure using Data Extensions and leverage a
SmartCapture form that is hosted in Landing Pages.

D.

Configure a data structure using Lists and leverage the out-of-the-box Preference
Center.

Which two statements about a database of record are correct?
Choose 2 answers:

A.

A database of record is a centralized storage repository of data about objects or people

B.

A database of record is any database that contains subscriber data

C.

A database of record is system in which subscriber's status is maintained

D.

A database of record is a data structure in which multiple opt-in statuses can be stored
for a subscriber

Customer Event:
* gather data through a tablet-based webform as part of a raffle into a data extension.
* Winner is randomly selected.
* After the event, an email should be sent to the participants to gather opt ins for marketing
emails.
Define 2 things necessary:

A.

data extension with opt in status

B.

Send email activity which contains a link to subscription center

C.

WebCollect

D.

SmartCapture

Northern Trail Outfitters wants to capture dietary preferences for Contacts who have
registered for an upcoming launch event. They have created a data extension of Contacts
who have registered for the event and will send them an SMS message from
MobileConnect asking them to reply with their dietary preference. When Contact reply to
SMS message, the response message will be inserted into a data extension using
AMPscript.
Which two MobileConnect templates should be used to send the SMS message and
capture the responses?

A.

Test Response

B.

Info Capture

C.

Outbound

D.

Data Capture