Marketing-Cloud-Consultant Practice Test

Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails,
defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?

A.

Create a custom Email Specialist role with needed permissions and assign it to the
Email Specialists.

B.

Alter the roles of Content Creator and Data Manager by denying permissions and then
assign the roles to the ' Email Specialists.

C.

Check "Allow" automation permissions for the Content Creator Role and assign it to the
Business Units.

D.

Check "Allow" automation permissions for the Content Creator Role and assign it to the
Email Specialists

A customer with limited technical resources has assistance in setting up a small email
deployment that the customer will maintain long term. The email will display men’s shoes to
males in the audience and women’s shoes to females in the audience. The sendable data
extension contains a field with a value of Male or Female.
Which method should a consultant recommend to ensure content is displayed properly
within the email?

A.

AMPscript LookupRows function

B.

A/B Test Content type

C.

AMPscript conditional against the Gender field

D.

Dynamic Content Block

Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because
of this growth they have decided to organize their company into Business Units to better
manage operations.Which statement is correct regarding the Business Unit functionality within Marketing
Cloud?
Choose 2 answers

A.

Business Units can have more than one parent Business Unit.

B.

Subscribers can only appear in one Business Unit.

C.

Business Units can mirror an organization's operational structure.

D.

Business Units can share information with other Business Units.

Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their
website upon arrival via an email message. A local member of a Marketing Cloud user
group mentioned the Web Analytics Connector.
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud
account?
Choose 3 answers

A.

Use the web analytics platform to trigger behavioral remarketing emails.

B.

Track web activity from a click on an email URL back to a specific email campaign.

C.

Pass web conversion data back into Marketing Cloud for use in email reporting.

D.

Recognize web traffic as originating from email instead of another channel.

E.

Match subscribers to web activity by passing Subscriber ID through email links.

Northern Trail Outfitters wants to target all customer who have registered to receive Push
Notifications. Their app uses the Mobile Push multiple with Mobile Push SDK.
In which two ways should this segment be created?

A.

Using Mobile Studio, create a Mobile Push Filtered List filter on the MobilePush
Demographics attribute group.

B.

Using Automation Studio, query the_MobilePushDemographics Data View and saved
this to a data extension.

C.

Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

D.

Using Contact Builder, create a Filtered Data Extension from All Contact where there is
a record in MobilePush Demographics.