Marketing-Cloud-Consultant Practice Test

Northern Trail Outfitters wants to know the number of Contacts in their account. This
information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?

A.

Configure the Contact Extract Activity in Automation Studio

B.

Query the _Subscriber Data View and Extract it weekly

C.

Query the _Contact Data View and transfer it weekly

D.

Schedule the Contacts Counts Standard Report

An online retailer would like to utilize Journey Builder interactions for sending postpurchase
communications to their customers.
What Contact Entry mode best fits this scenario?

A.

No re-entry

B.

Re-entry anytime

C.

Re-entry only after existing

D.

Re-entry after time

Northern Trail outfitters needs to reduce the amount of work when managing messages to
customers, but cannot add any more personnel due to budget constraints. There has been
an increased number of customer purchases on their website, and the team currently
sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their
customers' experience?

A.

A scheduled automation to send emails to customers who made a purchase daily

B.

A triggered automation to send emails to customers who have made a purchase

C.

A triggered message to send an email as soon as a customer completes a purchase

D.

A user-initiated message to send an email to customers who made a purchase daily

How do I set up an individual who manages Marketing Cloud operations across channels,
mobile, and social? Choose two.

A.

Marketing Channel Manager Role

B.

Regional or Local Administrator Role

C.

Marketing Cloud Administrator Role

D.

Email marketing manager role

North Trail Outfitters (NTO) wants to automate the sending of shipping notices and a
customer survey.
*Shipping notices will be sent once a day.
*The shipping file will be placed on the FTP sometime after 4:00 p.m.
*The shipping data will be stored in the shipping Notice data extension.
*A field in the data extension will contain the shipping data.
*The survey needs to be sent at 9:00 a.m., exactly 10 days after the customers order ships.
Which workflow would most effectively enable NTO to do this?

A.

Option A

B.

Option B

C.

Option C

D.

Option D