Marketing-Cloud-Consultant Practice Test

During discovery, the customer outlines data requirements and the anticipated use of
Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's
data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate
Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?

A.

Data extensions allow for add/update Import activity.

B.

Data extensions can store HTML code as an attribute.

C.

Data extensions support Customer ID to be used as Subscriber Key.

D.

Data extensions are necessary for Contact Builder

Collect addresses through Smartcapture, segment the data, send emails referencing data
from a data extension.
What skillset is needed ?

A.

AMPScript

B.

HTML

C.

CSS

D.

SQL

Northern Trail Outfitters maintains their primary customer identity in their ERP system but
managers their customer service via Service Cloud. Customer data is updated in real-time
based on changes in the ERP, and the ERP customer ID serves as the Customer Key.
They want to leverage Synchronized Data Extensions to import data about cases from
Service Cloud every 15 minutes.
What consideration should be made before implementing this solution?

A.

Moving to use the email address as the contact key would simplify the integration since
it is common to both systems.

B.

Marketing Cloud will deduplicate customers based on their email address, meaning
some customers may be overwritten or not receive email.

C.

The number of contacts added to the instance will be approximately twice as large by
using this integration pattern.

D.

They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the
contact key instead of ERP IDs

NTO has to import a file that will be different every time.
What method should be used?

A.

Update

B.

Overwrite

C.

Add and Update

D.

Add Only

Northern Trail Outfitters wants to import new contacts gathered from an external web form.
The entries are being collected at high frequency, potentially thousands per minutes. The
data does not need to be immediately ingested into Marketing Cloud as it is used in a daily
scheduled automation.
What Should be recommended?

A.

Create this as a Journey Data Source via Journey Builder.

B.

Push each new record into Marketing Cloud vis Platform Event API on form submit.

C.

Perform a daily bulk export to SFTP for import via Automation.

D.

Recreate this external web form inside Marketing Cloud.