Question # 1
| 3 possible reasons why a SMS message would fail to reach users mobile? (select 3
options) |
| A. switched off | | B. SMS sent to landline number | | C. mobile is in another call | | D. out of cellular network coverage | | E. Low battery |
B. SMS sent to landline number
D. out of cellular network coverage
E. Low battery
Explanation:
Several factors can cause an SMS message to fail in reaching a user's mobile phone. The
three possible reasons include:
B. SMS sent to landline number: If an SMS is directed to a landline number, it will
fail because landlines do not receive text messages.
D. Out of cellular network coverage: If the recipient's mobile device is out of the
range of a cellular network, it won't receive SMS messages until it returns to a
covered area.
E. Low battery: If a mobile device's battery is too low or the phone is turned off due
to low power, it may not receive SMS messages until it is recharged and turned
back on.
Question # 2
| What is true about Inbox message: |
| A. It can open any public url also and not only cloud page | | B. Device owns the message not the contact. | | C. Contact owns the message not the device. | | D. Alert+inbox consume 1 supermessage. |
A. It can open any public url also and not only cloud page
Explanation:
In Salesforce Marketing Cloud, Inbox messages are versatile in their functionality. They are
not limited to opening only Salesforce Cloud Pages but can also open any public URL. This
feature extends the capability of marketing messages to integrate more broadly with
various online resources, enhancing the interactivity and reach of campaigns directed
through the mobile channel.
Question # 3
| What is the fastest way to add a classification to a post? |
| A. Macro | | B. Add classification manually to each post. | | C. Classification cannot be added to a post |
A. Macro
Explanation:
The fastest way to add a classification to a post in Social Studio is by using Macros.
Macros allow you to apply preset actions, including classifications, to posts quickly. This
method is much more efficient than manually adding classifications to each post
individually.
Question # 4
| What will you to send a real time email to a customer with a dynamic buy link when
available stock goes below 50? Select 2.
|
| A. Journey api | | B. Rest api | | C. Transactional messaging api. | | D. Email soap api |
B. Rest api
C. Transactional messaging api.
Explanation:
To send a real-time email with a dynamic buy link when stock levels drop below 50, the
most effective APIs to use are:
B: REST API: This API can be used to integrate real-time triggers from your stock
management system to Salesforce Marketing Cloud. It allows you to send realtime communications based on stock changes.
C: Transactional Messaging API: Specifically designed for real-time, triggered
messaging, this API is ideal for sending transactional emails that include dynamic
content like a buy link based on immediate changes in data, such as inventory
levels.
Question # 5
| In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no
limit for columns in each tab) and each column contains max 50 accounts) |
| A. 50 | | B. 100 | | C. 15 | | D. No limit |
D. No limit
Explanation:
In Salesforce's Social Studio, specifically within the Engage tab:
D. No limit: There is no limit to the number of columns that can be used in each
Engage tab. This flexibility allows users to tailor their social media monitoring and
engagement workspace to their specific needs, accommodating various accounts
and types of interactions without a predefined cap on columns.
Question # 6
| When are customers eligible to be send a message in STO(when customer will engage
then its sent) |
| A. immediately when the STO activity arrives | | B. Within the first minute of next hour. | | C. with the next hour | | D. At the hour user engages Within the next 24hours |
C. with the next hour
Explanation:
For Send Time Optimization (STO) in Salesforce Marketing Cloud, the time a customer is
predicted to engage with an email determines when they are sent the message. The email
is dispatched within the next hour following the STO activity’s processing, aligning the send
time with anticipated engagement peaks based on historical data. This method ensures
that messages are likely to be opened when customers are most active, optimizing
engagement rates.
Question # 7
| How are profiles merged In IS: |
| A. Once a day | | B. Probabilistic matching | | C. Deterministic matching on matched identities |
C. Deterministic matching on matched identities
Explanation:
In Salesforce Interaction Studio (IS), profiles are merged using deterministic
matching on matched identities. This method relies on specific, identifiable information (like
email addresses or user IDs) to accurately combine profiles. This ensures that the merged
profile accurately reflects the customer’s interactions and behaviors across different
channels, providing a reliable basis for personalized engagement.
Question # 8
| What is true for behavioral triggers. Multiple select. |
| A. they cannot be modified | | B. need collect tracking code | | C. need catalog data |
B. need collect tracking code
C. need catalog data
Explanation:
Behavioral triggers in Salesforce Marketing Cloud are used to respond to specific customer
behaviors by sending automated messages based on actions taken by users. For these
triggers to function correctly, they:
B. Need collect tracking code: This is necessary to track user behaviors on
websites or in apps, which then inform the behavioral triggers.
C. Need catalog data: This information is essential to personalize the messages
based on the specific items or services that the customer interacted with, enabling
more targeted and relevant communications.
Question # 9
| In beacon message, what does the field limit number of messages for a device' control? |
| A. send only particular number of messages in 24 hours | | B. send only particular number of messages in a week | | C. send only particular number of messages in 72hrs | | D. send not more than particular number of messages in a active period. |
A. send only particular number of messages in 24 hours
Explanation:
In the context of a beacon message, the field "limit number of messages for a device"
controls:
A: Send only a particular number of messages in 24 hours. This setting is used to
cap the number of messages a single device receives within a 24-hour period,
which is essential for avoiding message fatigue and ensuring compliance with best
practices in mobile marketing.
Question # 10
| send multiple emails over a period of 3 months with link to download mobile app. If link
clicked then send app feature emails else same mails to download mobile app after every 3
days. How would you design this Multiple select?
|
| A. use journey with email activities and enagagement split activity | | B. use query activity to query _ click and use contact data in journey. | | C. use contact designer | | D. use Journey data and not contact data |
A. use journey with email activities and enagagement split activity
Explanation:
To implement a campaign that sends multiple emails over three months, with conditional
content based on link interaction:
A. Use journey with email activities and engagement split activity: This setup in
Journey Builder allows for the sending of initial emails and then uses an
engagement split based on whether the recipient clicked the link. If the link is
clicked, the journey continues with emails about app features. If not, it reiterates
the download email every three days using a wait activity and looping back to the
same email until the link is clicked or the time period ends.
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