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Question # 1

Refer to the image below: A brand is planning to re-platform their existing website onto B2C Commerce. As part of there-platform they will create a new social community portal. They are going to implement B2C Commerce, Experience Cloud, and Salesforce Identity. After reviewing the workflow, which system should a Solution Architect recommend to use as a primary authentication method while attempting to minimize migration of customer profile data?
A. Salesforce Core Platform/Identity
B. Salesforce CDP
C. Salesforce Marketing Cloud
D. Salesforce B2C Commerce

A. Salesforce Core Platform/Identity

Explanation: This answer is correct because it minimizes the migration of customer profile data by using Salesforce Identity as the primary authentication method. Salesforce Identity can act as an identity provider (IDP) for both B2C Commerce and Experience Cloud, and it can store customer profile data in a single place. This reduces the need to duplicate or sync customer data across multiple systems.

Question # 2

An organization operating more than 20 beauty, personal care, and health brands wants to move from its on-premise CRM system to Service Cloud and Marketing Cloud. Because a customer's privacy and marketing preferences can vary based on the brand, the organization needs to track those preferences to run consent-based marketing campaigns. Which consideration should a Solution Architect keep in mind with respect to consent preferences in Marketing Cloud with the consent data model?
A. A separate contact is required for each brand where consent is independently managed; the total count of contacts in Marketing Cloud can be larger than the number of individual customers.
B. When multiple brands are operated in a single org, the native relationship betweenBusiness, Brand, and Contact object helps distinguish privacy and consent preferences that vary between different brands.
C. Global consent governs all-or-nothing consent settings that should be managed on the Contact object to follow cross-cloud data strategy best practice using the contact ID as the primary key in Marketing Cloud.
D. When a subscriber unsubscribes without following the unsubscribe link provided in the message, the unsubscribe request is sent to Marketing Cloud directly and synchronized to the Salesforce Consent Data Model through Marketing Cloud Connect.

A. A separate contact is required for each brand where consent is independently managed; the total count of contacts in Marketing Cloud can be larger than the number of individual customers.

Question # 3

A customer has been using Marketing Cioud with their existing (non-Salesforce) ecommerce site for more than 3 years and is now implementing Service Cloud to help improve the quality of support given to their customers. While Service Cloud will be integrated with the ecommerce site and they want to use many Marketing Cloud Connect features, the customer is insisting on continuing to use the existing integration between the ecommerce site and Marketing Cloud until they move to Salesforce B2C Commerce (planned for the coming 2 years). Which two concerns should the Solution Architect raise with the customer considering the approach they want to take? Choose 2 answers
A. Additional Matching rules will need to be implemented in Service Cloud to ensure identities are merged before messaging in Marketing Cloud.
B. Email tracking for messages sent from theecommerce site will not be replicated via Marketing Cloud Connect and therefore will not be visible to the Service Agents.
C. Journey Builder will need to be used to update the Contact Key directly in Marketing Cloud to ensure the existing ecommerce siteintegration can continue to be used.
D. Contacts may be duplicated in Marketing Cloud during the transition phase, and additional work may be required to merge identities at a later date.

B. Email tracking for messages sent from theecommerce site will not be replicated via Marketing Cloud Connect and therefore will not be visible to the Service Agents.

D. Contacts may be duplicated in Marketing Cloud during the transition phase, and additional work may be required to merge identities at a later date.

Question # 4

An organization wants to avoid sending post-purchase review emails until acustomer has had a chance to receive and try out their order. The typical shipping duration is around 3 days, but the organization is unsure about how long it takes a customer to try the product once it has been delivered. What should the company do to leverage its Salesforce product suite and optimize the open rates for its post-purchase emails?
A. Use B2C Commerce to add the customer to a Marketing Cloud post-purchase journey when their order ships. Use a Journey Builder Wait activity to delay 3 days forshipping and an Einstein Engagement Split based on open rate to optimize the additional delay for product testing.
B. Use Salesforce Order Management to add the customer to a Marketing Cloud post- purchase journey when their order ships. Use a Journey Builder Wait activity to delay 3 days for shipping and an Engagement Split with 1-, 2-, and 3-day Wait activity based on open rate to optimize the additional delay for product testing.
C. Use B2C Commerce to add the customer to a Marketing Cloud post-purchase journey when their order ships. Use a Journey Builder Wait activity to delay 3 days for shipping and an Engagement Split with 1-, 2-, and 3-day Wait activity based on open rate to optimize the additional delay for product testing.
D. Use Salesforce Order Management to add the customer to a Marketing Cloud post- purchase journey when their order ships. Use a Journey Builder Wait activity to delay 3 days for shipping and an Einstein Engagement Split based on open rate to optimize the additional delay for product testing.

A. Use B2C Commerce to add the customer to a Marketing Cloud post-purchase journey when their order ships. Use a Journey Builder Wait activity to delay 3 days forshipping and an Einstein Engagement Split based on open rate to optimize the additional delay for product testing.

Question # 5

Northern Trail Outfitters Is migrating away from legacy system and is currently implementing Service Cloud, Marketing Cloud, and B2C Commerce to support their growing business needs. The business has asked a Solution Architect to propose a cross- cloud data mapping design that makes use of the strengths of each platform. Which two recommendations should a Solution Architect include to the design? Choose2 answers
A. Document the data type and size constraints in each system to ensure entities are mapped correctly.
B. Use an integration tool so there is no need to consider data mapping as part of the design.
C. Hap B2C Commerce profile to Salesforce Platform Contact and to Marketing Cloud Contact.
D. Ensure that the legacy systems data model is mapped and implemented as-ls without any modifications to minimize data migration complexity.

A. Document the data type and size constraints in each system to ensure entities are mapped correctly.

C. Hap B2C Commerce profile to Salesforce Platform Contact and to Marketing Cloud Contact.

Explanation: Documenting the data type and size constraints in each system is important to ensure that the entities are mapped correctly and that no data is lost or corrupted during the integration process. Mapping B2C Commerce profile to Salesforce Platform Contact and to Marketing Cloud Contact is a best practice for cross-cloud data mapping design, as it allows for a consistent view of the customer across all platforms and enables cross- channel marketing and service capabilities.

Question # 6

A company is in the process of defining the right systems to deliver key capabilities for its B2C business. The company has about 2 million customers, each placing an average of 100 orderseach year through its existing B2C Commerce platform. The company needs a system that can; * Deliver a full list of all customer orders throughout their engagement lifetime * Provide lifetime engagement tracking and history of the customer * Calculate thelifetime value of customers based on their orders Which three systems should a Solution Architect recommend to meet the company's requirements? Choose 3 answers
A. Sales Cloud
B. Service Cloud
C. Heroki
D. Materials Written
E. Marketing Cloud

A. Sales Cloud

E. Marketing Cloud

Question # 7

Northern Trail Outfitters(NTO) is a clothing and outdoor specialist retailer. NTO has had success with its B2C store using B2C Commerce, supported by Service Cloud and Marketing Cloud for customer service and email campaigns, respectively. Now, NTO wants to increase its revenue bymaking personalized product recommendations using Einstein Web & Email Recommendations in Marketing Cloud. These recommendations should be consistent across email, storefront, and service console. Which two things should a Solution Architect consider before recommending this approach? Choose 2 answers
A. The service console will need a customized Lightning component to display the recommendations,
B. Product Catalogs can be configured natively to sync from B2C Commerce to Marketing Cloud using a point andclick configuration.
C. Each storefront should be linked to its own Marketing Cloud Business Unit to ensure relevant recommendations.
D. Email should be used as the unique identifier since B2C Commerce and Service Cloud may not have the Marketing Cloud Contact Key.

A. The service console will need a customized Lightning component to display the recommendations,

C. Each storefront should be linked to its own Marketing Cloud Business Unit to ensure relevant recommendations.

Explanation: A. The service console does not have a native integration with Einstein Web & Email Recommendations, so a customized Lightning component is needed to display the ecommendations based on the customer’s browsing and purchase history. C.Each storefront should be linked to its own Marketing Cloud Business Unit to ensure relevant recommendations based on the product catalog and customer behavior of each market. This also provides data segregation and customization for each storefront.

Question # 8

NorthernTrail Outfitters (NTO) wants incoming support cases to automatically be routed to the correct team based on customer purchases. Which option should a Solution Architect configure to accomplish this7
A. Auto Response rules and Support Processes
B. Apex trigger on a Case object
C. Queues and Assignment rules
D. Auto-launched Flow with a Record Trigger

C. Queues and Assignment rules

Explanation: Queues and Assignment rules are features of Service Cloud that allow incoming support cases to be automatically routed to the correct team or agent based on predefined criteria, such as customer purchases, case origin, or case priority.

Question # 9

A multi-brand company uses B2C Commerce, Service Cloud, and Marketing Cloud and wants to deliver integrated customer experiences across all three products. The company has one B2C Commerce realm serving two storefronts, a Salesforce org, and a Marketing Cloud instance with a single business unit that leverages email address as a subscriber key. None of these Salesforce Clouds are integrated. The company is also interested in integrating with Customer 360 Data Manager. Which two Marketing Cloud implementation recommendations shoulda Solution Architect present to the company to adjust their architecture to adhere to Salesforce multi-cloud integration best practices? Choose 2 answers
A. Marketing Cloud should serve as the Salesforce primary for customer profiles and leverage customeremail addresses as a multi-cloud customer identifier.
B. Marketing Cloud should implement a second business unit and provide each B2C Commerce storefront with its own Marketing Cloud business unit.
C. Marketing Cloud must undergo a subscriber key migration with Salesforce Professional Services and select a subscriber key that aligns with Salesforce multi-cloud architecture best practices.
D. B2C Commerce should integrate with Marketing Cloud and create a Marketing Cloud Contact when a B2C Commerce customerregisters or places an order via the storefront.

B. Marketing Cloud should implement a second business unit and provide each B2C Commerce storefront with its own Marketing Cloud business unit.

C. Marketing Cloud must undergo a subscriber key migration with Salesforce Professional Services and select a subscriber key that aligns with Salesforce multi-cloud architecture best practices.

Question # 10

A company wants to migrate their existing in-house order management solution to the Salesforce Order Management product, which will trigger post-purchase transactional emails through Marketing Cloud. They are already using B2C Commerce, Service Cloud, and Marketing Cloud, as well as the B2C Commerce - Service Cloud Connector and Marketing Cloud Connect. What are three actions that a Solution Architect must take when planning and deploying this solution? Choose 3 answers
A. Configure data extensions and triggered sends in Marketing Cloud to support transactional emails for ordering scenarios.
B. Modify the Service Cloud Connector implementation to remove potentially conflicting features with the Order Management Connector.
C. Integrate Salesforce Order Management to B2C Commerce for order history and user self service.
D. Migrate subscriber keys in Marketing Cloud to a new Order Management customer identifier.
E. Replace the Service Cloud Connector with an Order Management Connector for B2C Commerce.

A.   Configure data extensions and triggered sends in Marketing Cloud to support transactional emails for ordering scenarios.

B.   Modify the Service Cloud Connector implementation to remove potentially conflicting features with the Order Management Connector.

C.   Integrate Salesforce Order Management to B2C Commerce for order history and user self service.

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Salesforce Certified B2C Solution Architect (SU24) Exam Dumps

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