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Salesforce Marketing-Cloud-Account-Engagement-Consultant Test Dumps

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Last Updated: 16-Jan-2025
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Question # 1



LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low. What should be recommended to increase the conversion rates on the paid search ads?
A. Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.
B. Create new content for the paid search ads that direct to the home page
C. Place additional navigation on the LenoxSoft home page
D. Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.



B.   Create new content for the paid search ads that direct to the home page




Question # 2



Uponprovisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?
A. B2BMA Integration is an automatically provisioned user thats ends data to Einstein Analytics for B2B Marketing.
B. B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.
C. B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.
D. B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.



C.   B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.




Question # 3



Which two considerations should be made when implementing an account-based marketing strategy? (Choose 2 answers)
A. Account-based marketing completely replaces broad-based marketing
B. Account-based marketing is only a good fit for certain industries.
C. Account-based marketing can be implemented in stages
D. Account-based marketing personalizes experiences for prospects.



C.   Account-based marketing can be implemented in stages


D.   Account-based marketing personalizes experiences for prospects.




Question # 4



A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records. What feature should a consultant recommend to uncover additional marketing attribution?
A. Primary - Campaign Source Attribution
B. Einstein Attribution
C. Account-to-Opportunity Matching
D. First Touch Model



C.   Account-to-Opportunity Matching




Question # 5



Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]
A. Account
B. Opportunity
C. Case
D. Order



A.   Account


B.   Opportunity




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Salesforce Certified Marketing Cloud Account Engagement Consultant (SU24) Exam Dumps


Exam Code: Marketing-Cloud-Account-Engagement-Consultant
Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant (SU24)

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