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Salesforce Marketing-Cloud-Account-Engagement-Consultant Test Dumps

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Last Updated: 16-Dec-2024
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Question # 1



Which are Actions Available with Salesforce Connector (Choose three)
A. Add to Salesforce campaign
B. Assign prospect to queue
C. Assign prospect via Salesforce active assignment rule
D. Create a Salesforce event
E. Delete a Salesforce task



A.
  Add to Salesforce campaign


B.
  Assign prospect to queue


C.
  Assign prospect via Salesforce active assignment rule





Question # 2



What is true about A/B testing? [Choose two answers]
A. You can disable A/B testing before and after email sent.
B. You can only do A/B testing on list emails.
C. When you turn off A/B testing you will have to choose which version to keep.
D. It is recommended to test at least 5 different elements in your A/B tests.



B.
  You can only do A/B testing on list emails.


C.
  When you turn off A/B testing you will have to choose which version to keep.





Question # 3



LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard. Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records? Choose 2 answers
A. Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
B. Have each team member log in and reference the dashboard in the Analytics Studio app.
C. Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.
D. Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.



C.
  Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.


D.
  Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.





Question # 4



What is required when sending a Marketing Cloud Account Engagement email from an assigned user?
A. There must also be a general or specific user as a sender.
B. The assigned user must be connected through user sync.
C. The email must also contain assigned user merge fields.
D. All prospects on the recipient list must be assigned to a user.



A.
  There must also be a general or specific user as a sender.





Question # 5



Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?
A. B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.
B. B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.
C. B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.
D. B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.



C.
  B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.





Question # 6



Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement? Choose 2 answers
A. Assign prospects to an existing user
B. Create new custom fields and populate field values
C. Permanently delete prospects
D. Undelete matching prospects from the Recycle Bin



A.
  Assign prospects to an existing user


D.
  Undelete matching prospects from the Recycle Bin





Question # 7



The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above 175 and a grade above B+ Which assignment model will best achieve their goals?
A. Completion Action
B. Automation rule match All
C. Automation rule match Any
D. Page Action



C.
  Automation rule match Any





Question # 8



Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]
A. Account
B. Opportunity
C. Case
D. Order



A.
  Account


B.
  Opportunity





Question # 9



LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0". What could be the explanation for this experience?
A. The campaign is not a connected campaign so the data is not syncing.
B. The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.
C. The engagement with those assets happened before the fields were added to the page layouts.
D. The data hasn't been refreshed in 24 hours so the values haven't been updated.



A.
  The campaign is not a connected campaign so the data is not syncing.

Explanation:

https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/engagement_history_implementation_guide.pdf




Question # 10



How are prospect that have started a wait step impacted when an entire engagement program is paused?
A. They will NOT continue to progress through the wait step and once the engagement program is resumed the wait step will start where it left off.
B. They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.
C. They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.
D. They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.



C.
  They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.




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Salesforce Certified Marketing Cloud Account Engagement Consultant (SU24) Exam Dumps


Exam Code: Marketing-Cloud-Account-Engagement-Consultant
Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant (SU24)

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