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Question # 1



Cloud Kicks customers have publicly challenged the company to use its market-leading position as an ethical force for good in social change What is one way the company can embed ethical use principles into its day to day work?
A. Quantitative Research
B. Consequence Scanning
C. Journey Mapping



B.
  Consequence Scanning

Explanation:

One way the company can embed ethical use principles into its day to day work is by using Consequence Scanning, which is an agile practice that fits within an iterative development cycle and allows organizations to consider the potential consequences of their product or service on people, communities, and the planet. Consequence Scanning helps identify and mitigate potential harms or risks, and align the product or service with the organization’s values and culture. Quantitative research or journey mapping may not be sufficient or effective for embedding ethical use principles.




Question # 2



Cloud Kicks is going to conduct research with users of products to better understand their needs. What are some safeguards that should be put in place to ensure the research is conducted ethically?
A. A customer journey map, research scenario, and a RAID log
B. A hypothesis, project plan, and financial reimbursement for users
C. A code of conduct, ethics training, and a research data handling polic



C.
  A code of conduct, ethics training, and a research data handling polic

Explanation:

Some safeguards that should be put in place to ensure the research is conducted ethically are a code of conduct, ethics training, and a research data handling policy. A code of conduct is a set of principles and guidelines that define ethical behavior and expectations for researchers and participants. Ethics training is a way to educate researchers on ethical issues and best practices in conducting research. A research data handling policy is a document that specifies how research data will be collected, stored, accessed, shared, analyzed, and disposed of in a secure and compliant manner. A customer journey map, research scenario, and a RAID log are tools for planning and documenting research activities, but they do not address ethical issues. A hypothesis, project plan, and financial reimbursement for users are elements of research design and execution, but they do not ensure ethical conduct.




Question # 3



When a strategy designer creates an empathy map based on research insights, their deep understanding of the customer drives which outcome?
A. Viability
B. Feasibility
C. Desirability



C.
  Desirability

Explanation:

When a strategy designer creates an empathy map based on research insights, their deep understanding of the customer drives desirability as an outcome. Desirability is the degree to which a product or service meets or exceeds the expectations, needs, and desires of the customers. By creating an empathy map, a strategy designer can gain a holistic and empathetic view of the customer’s thoughts, feelings, actions, and pain points. This can help the designer create solutions that are more attractive, satisfying, and meaningful for the customers. Viability and feasibility are not driven by empathy maps, as they relate to the business and technical aspects of a solution.




Question # 4



Cloud Kicks (CK) has gone through a comprehensive redesign of its internal sales process to better embed it into the capabilities of Sales Cloud. CK's executive stakeholders are concerned there will be limited adoption by the sales team, as Sales Cloud is too new to them and their processes were mostly based on guided documents within Excel. Which approach should the strategy designer recommend to aid the sales team in onboarding to Sales Cloud?
A. Sync an Excel file with Salesforce Connect.
B. Use In-App Guidance and invest in change management.
C. Customize Sales Cloud to mimic existing sales process.



B.
  Use In-App Guidance and invest in change management.

Explanation:

The strategy designer should recommend using In-App Guidance and investing in change management to aid the sales team in onboarding to Sales Cloud. In-App Guidance is a feature that allows creating prompts and walkthroughs within Salesforce to guide users through new features or processes. Change management is a process that involves planning, communicating, and supporting users through organizational changes, such as adopting new technologies or workflows. References: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/use-in-app-guidance-and-invest-in-change-management




Question # 5



The design team at Cloud Kicks is making the case for analogous research as part of the design process for a brand new experience. What should analogous research help them accomplish?
A. Bring fun into an otherwise boring project.
B. Explain a complex strategy to varied stakeholders.
C. Generate unexpected ideas and increase empathy.



C.
  Generate unexpected ideas and increase empathy.

Explanation:

Analogous research is a type of research that involves looking at examples from other domains or industries that have similar challenges or goals as the design project. It helps generate unexpected ideas and increase empathy by exposing the design team to different perspectives and solutions. References: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/conduct-analogous-research




Question # 6



Leadership at Cloud Kicks just approved a vision for a new digital commerce and service strategy. They ask the Strategy Designer to create a roadmap to help them understand the rollout process and implications. What should be one of the initial steps to take when creating a program roadmap?
A. Start with a phased approach, then address foundational items early.
B. Develop a RACI diagram among internal stakeholders only.
C. Create a release plan matching calendar-based milestones



A.
  Start with a phased approach, then address foundational items early.

Explanation:

One of the initial steps to take when creating a program roadmap is to start with a phased approach, then address foundational items early, as this helps prioritize and sequence the work into manageable chunks and ensure that the essential requirements are met first. Developing a RACI diagram or creating a release plan may not be the initial steps, as they require more clarity and details on the scope and timeline of the program.





Question # 7



A strategy designer is pitching a vision presentation to their customer's lead to get final approval for a new project. The lead is not comfortable or familiar with design thinking and has been distrustful of the process so far. Investing in this new initiative will put their reputation on the line. Which strategy should the designer employ to communicate the vision?
A. Ask each team member to present a few slides to signal the presentation is the result of many people's ideas and consensus.
B. Ask the customer to participate in the presentation pitch the vision to their lead to signal buy-i and shared ownership of the project work.
C. Ask a master presenter to stand in on the project and deliver the vision; they know how to sway any hesitant executive



B.
  Ask the customer to participate in the presentation pitch the vision to their lead to signal buy-i and shared ownership of the project work.

Explanation:

Involving the customer in the presentation can demonstrate internal support and shared commitment to the project, helping to alleviate the lead's concerns. This collaboration can foster trust in the design thinking process and the project's potential impact, facilitating approval.




Question # 8



A Cloud Kicks (CK) strategy designer is leading a project to create a new customer experience with digital and environmental touchpoints. The stakeholders want to understand how the designer is proposing CK will deliver the experience. which tool should they use to explore the collaboration, structure, and processes that will be required?
A. Service blueprint
B. Journey map
C. Empathy map



A.
  Service blueprint

Explanation:

The best tool to explore the collaboration, structure, and processes that will be required to deliver a new customer experience with digital and environmental touchpoints is a service blueprint, as this helps illustrate how different actors, touchpoints, channels, activities, and resources interact and support each other in delivering the service. A journey map or an empathy map may not be able to capture the backstage aspects of service delivery.




Question # 9



The call center at Cloud Kicks (CK) is receiving higher call volumes than usual, which is leading to longer wait times for customers. CK has decided to engage a team to address this. What should the strategy designer ask before framing the problem'?
A. How does a competitor solve for a similar problem?
B. What problem(s) is CK trying to solve?
C. What new technology trends exist for customer service?



B.
  What problem(s) is CK trying to solve?

Explanation:

Before framing the problem, the strategy designer should ask what problem(s) CK is trying to solve, rather than jumping to solutions or assumptions. This helps clarify the scope and context of the challenge and identify the root causes and effects of the issue. References: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/frame-challenges-with-how-might-we-statements




Question # 10



A global consumer package goods company is about to engage in a digital transformation effort to help siloed departments collaborate more efficiently. The strategy designer and an organizational designer partner to prototype new ways of cross-departmental collaboration What is a key objective the team should focus on?
A. Create a single enterprise-wide digital governance model.
B. Have the final say in all intra-departmental decisions.
C. Unify all organizational tech stacks under one platform



A.
  Create a single enterprise-wide digital governance model.

Explanation:

A key objective for prototyping new ways of cross-departmental collaboration in a digital transformation effort is to create a single enterprise-wide digital governance model, as this ensures consistency, accountability, and quality across different departments. Having the final say in all intra-departmental decisions or unifying all organizational tech stacks under one platform are not realistic or desirable objectives.



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Salesforce Certified Strategy Designer Exam (SU24) Exam Dumps


Exam Code: Certified-Strategy-Designer
Exam Name: Salesforce Certified Strategy Designer Exam (SU24)

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Questions People Ask About Certified-Strategy-Designer Exam

Salesforce UX Designer focuses on designing user interfaces and experiences that are intuitive, accessible, and visually appealing. Their work directly impacts how end-users interact with Salesforce products whereas Salesforce Strategy Designer operates at a higher-level strategic capacity, focusing on aligning Salesforce solutions with business goals and ensuring the long-term success of implementations.