Question # 1
| Customer service surveys and user feedback reveal Cloud Kicks' users desire new
features on the
sales platform How should the strategy designer collaborate with the UX designer to
ensure those
features are both viable and feasible? |
| A. Co-create a journey map with users | | B. Identify user quotes to make the case | | C. Align design implications to business goals |
C. Align design implications to business goals
Explanation: The best way to collaborate with the UX designer to ensure that new features
on the sales platform are both viable and feasible is to align design implications to business
goals, as this helps justify the value proposition and return on investment of the new
features. Co-creating a journey map with users or identifying user quotes may not address
the viability or feasibility aspects of the new features.
Question # 2
| A strategy designer is teaching a marketing team how to use the How Might We format for
challenge framing.
What is the reason the statement should sav "How might we" instead of "How will we"? |
| A. Marketing teams do not have the responsibility to drive design challenges | | B. It allows the team to explore solutions without committing to one right away. | | C. "Will" assumes the problem can be solved without due diligence. |
B. It allows the team to explore solutions without committing to one right away.
Explanation: The How Might We format for challenge framing uses the word “might”
instead of “will” because it implies a sense of possibility and curiosity, rather than certainty
or obligation. It allows the team to explore solutions without committing to one right away,
which encourages creativity and experimentation.
Question # 3
| A job listing company has launched a campaign around the adoption of its social app for
professional networking.
What should the team measure to gain the most trustworthy perspective and discourage
artificially
increasing (or "hacking") the company success metrics? |
| A. Number of times a user opens the app per day | | B. New account activations | | C. New connections made between users |
C. New connections made between users
Explanation: The best way to measure the success of a social app for professional
networking is to track the new connections made between users, as this reflects the value
proposition and user engagement of the app. Measuring the number of times a user opens
the app per day or the new account activations may not capture the true impact of the app,
as users may open the app without interacting with others or create accounts without using
them.
Question # 4
| A strategy designer wants to make a case to executive stakeholders to target a new,
saturated market with the purpose of increasing new customer acquisition.
Which approach should the designer focus on? |
| A. Make a presentation on design best practices and have industry experts speak on new
market
conditions. | | B. Create a clickable high fidelity prototype to assess feasibility and perform user research
on
desirability. | | C. Restate business goals and show how design could be used to de-risk exploration of
this
opportunity. |
C. Restate business goals and show how design could be used to de-risk exploration of
this
opportunity.
Explanation: The approach that the designer should focus on is to restate business goals
and show how design could be used to de-risk exploration of this opportunity. This
approach can help the designer align the new product vision with the executive
stakeholders’ expectations, needs, and priorities, and demonstrate how design methods
and tools can help validate assumptions, identify risks, and test solutions in a saturated
market. Making a presentation on design best practices or creating a clickable high fidelity
prototype may not be enough to convince the executive stakeholders of the value
proposition and feasibility of targeting a new market.
Question # 5
| Project team at Cloud Kicks framed this design challenge: "How might we help our
customers amidst supply chain interruptions?
What information is missing that belongs in all well-written challenge statements? |
| A. The persona being designed for | | B. The desired outcome | | C. The hypothesis for the solution |
A. The persona being designed for
Explanation: A well-written challenge statement should clearly define the target user or
persona to ensure the design solutions are tailored to their specific needs and contexts.
Including the persona in the challenge statement focuses the team's efforts on creating
solutions that are relevant and impactful for the intended audience.
Question # 6
| A car company gathers insights from recent buyers that reveal people are not sure whether
buying electric vehicles helps the environment. A strategy designer from the car company
developed this challenge statement: "How might we make electric car buyers feel confident
they are having a positive impact on the environment by choosing our vehicles?"
Which business goal is aligned with this challenge statement? |
| A. Increase positive environmental impact brand awareness | | B. Increase online engagement with the company marketing site | | C. Increase overall electric vehicle sales by 20% annually |
A. Increase positive environmental impact brand awareness
Explanation: The business goal that is aligned with this challenge statement is to increase
positive environmental impact brand awareness. This goal reflects the desired outcome of
making electric car buyers feel confident they are having a positive impact on the
environment by choosing the company’s vehicles.
Question # 7
| Cloud Kicks (CK) has a large number of customer support requests. CX as identified a
need
for updated documentation as part of a new customer service design, making self-service
available
within the experience
What should be used to measure ongoing success? |
| A. Decreased number of customer cases | | B. Increased number of Knowledge articles | | C. Decreased bounce rate on document on pages |
A. Decreased number of customer cases
Explanation: The success of a self-service solution should be measured by the decreased
number of customer cases, as this indicates that customers are able to find the information
they need without contacting support. The number of Knowledge articles or the bounce rate
on document pages may not reflect the effectiveness or satisfaction of the self-service
solution.
Question # 8
| A strategy designer is working on an app for the financial industry and gets the sense that
stakeholders don't share a common understanding of customer pain points.
What should the strategy designer create to align stakeholders on the most important
customer issues'? |
| A. Service blueprint | | B. Journey map | | C. Data dashboard |
B. Journey map
Explanation: A journey map is a tool that the strategy designer should create to align
stakeholders on the most important customer issues. A journey map is a visual
representation of the customer’s experience with a product or service, from their
perspective. It helps identify the customer’s needs, goals, pain points, emotions, and
touchpoints across different stages of their journey. It also helps prioritize and address the
most critical customer problems or opportunities for improvement.
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Questions People Ask About Certified-Strategy-Designer Exam
Salesforce UX Designer focuses on designing user interfaces and experiences that are intuitive, accessible, and visually appealing. Their work directly impacts how end-users interact with Salesforce products whereas Salesforce Strategy Designer operates at a higher-level strategic capacity, focusing on aligning Salesforce solutions with business goals and ensuring the long-term success of implementations.
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