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Cloud Kicks' strategy designer needs to communicate a new product vision but is only able to access key stakeholders virtually Which technique should the designer use to ensure the audience remains engaged?
A. Turn the camera off so the audience can focus on the sides presented
B. Unsure half of the meeting time is dedicated to answering questions.
C. Ask open ended questions to the audience to maintain their involvement.
Explanation:
The technique that the designer should use to ensure the audience remains engaged is to ask open-ended questions to the audience to maintain their involvement. Open-ended questions are questions that require more than a yes or no answer, and invite the audience to share their thoughts, opinions, or feedback. Asking open-ended questions can help the designer capture the audience’s attention, interest, and curiosity, as well as encourage interaction and dialogue. Turning the camera off may reduce the visual connection and rapport with the audience. Dedicating half of the meeting time to answering questions may not be enough to keep the audience engaged throughout the presentation.
Cloud Kicks has envisioned an omnichannel experience for its customers that lets them seamlessly move across devices and select from multiple communication channels when reaching out to the company. The strategy designer creates a go-to-market (GTM) strategy for this concept.
What is a core component of a successful GTM strategy?
A. Test-driven development
B. Product value proposition
C. Digital marketing plan
Explanation:
A product value proposition is a core component of a successful go-to-market (GTM) strategy. A product value proposition is a statement that summarizes the benefits and value that a product or service offers to customers, and how it solves their problems or satisfies their needs. It helps communicate the unique selling points and differentiation of the product or service, and attract and retain customers.
References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-a-product-value-proposition
A cross-disciplinary team at Cloud Kicks has to synthesize top customer quotes and insights from research and turn them into design opportunities. Which question should the team use to prioritize insights?
A. How will this improve the customer experience?
B. Is our technology capable of supporting this need?
C. What will bring in the most revenue?
Explanation:
The best question to prioritize insights from customer research is how will this improve the customer experience, as this focuses on the value proposition and user needs of the design. Asking if the technology is capable of supporting the need or what will bring in the most revenue may not reflect the user-centric approach of design thinking.
An insurance company has a calc banding process that involves multiple team members, different departments, and many disparate systems Which Salesforce automation tool should a strategy designer recommend to improve business process efficiency?
A. Financial
B. MuleSoft
C. Services Cloud
Explanation:
The best Salesforce automation tool to recommend to improve business process efficiency for an insurance company that has a complex underwriting process is MuleSoft, as this helps integrate and orchestrate data and applications across different systems and platforms. Financial Services Cloud or Service Cloud may not be able to automate the underwriting process effectively.
Cloud Kicks (CK) is launching a new online store and wants to get a better understanding of its market wants and needs to create compelling customer experience. CK's strategy designer recommends utilizing the Jobs to Be Gone framework. What are the core principles of the Jobs to Be Gone framework?
A. Customer-centric, Effective Communication, Organizational Strategy, Success Criteria
B. Customer-centric, Values driven, Flexible, Revenue focused
C. Customer-centric, Solution Agnostic, Stabile Over Time, Measurable Outcomes
Explanation:
The core principles of the Jobs to Be Gone framework are customer-centric, solution agnostic, stable over time, and measurable outcomes, as this framework helps understand the customer’s specific goal or job, and the thought processes that would lead them to hire a product or service to complete the job. Customer-centric means focusing on the customer’s needs and desires, solution agnostic means not prescribing or implying any specific solution, stable over time means not changing with customer attributes or preferences, and measurable outcomes means having clear and quantifiable indicators of success.
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