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A UX Designer has recently released a feature on experience Cloud and wants to know if the feature was successful and track usability over time. Which research methodology should be used?
A. Qualification
B. Quantitative
C. Qualitative
D. Quantizing
Explanation:
Quantitative research methodology should be used to measure the success and usability of a feature on Experience Cloud. Quantitative research involves collecting and analyzing numerical data that can be measured, compared, or statistically tested. Quantitative research can help answer questions such as:
How many users are using the feature?
How often are they using it?
How long does it take them to complete a task with the feature?
How satisfied are they with the feature?
How does the feature affect key performance indicators, such as conversion rates, retention
rates, or revenue?
Quantitative research methods can include surveys, analytics, A/B testing, usability testing, and benchmarking. These methods can provide objective and reliable data that can be used to evaluate the impact and effectiveness of a feature on Experience Cloud.
Qualitative research methodology, on the other hand, involves collecting and analyzing non-numerical data that can reveal users’ attitudes, behaviors, motivations, and preferences. Qualitative research can help answer questions such as:
Why are users using or not using the feature?
What are their pain points, needs, and goals with the feature?
How do they feel about the feature?
What are their expectations and feedback for the feature?
How does the feature fit into their context and workflow?
Qualitative research methods can include interviews, focus groups, observations, diary studies, and card sorting. These methods can provide rich and detailed insights that can be used to understand the user experience and identify opportunities for improvement.
Both quantitative and qualitative research methods are valuable for UX design, but they serve different purposes and answer different types of questions. In this case, the UX designer wants to know if the feature was successful and track usability over time, which are questions that can be best answered by quantitative research methods.
References: User Research Methods, Quantitative vs. Qualitative Usability Testing, 8 Essential Usability Testing Methods for UX Insights
Universal Containers (UC) uses a custom lightning component with an Apex class to display
shipment information (custom object, private OWD). UC sales managers are complaining
about two important points:
● Shipment records that belong to their teams can be seen by other users.
● Shipment amount should be visible only by managers, but sales reps are able to view it.Which two features did the development team miss that is causing the problems?
Choose 2 answers.
A. Use runAs in test class to enforce user permissions and field-level permissions.
B. Use With Sharing keyword in Apex classes to enforce sharing rules evaluation.
C. Use isSharable keyword in Apex classes to assurerecord visibility.
D. Use isAccessible() method in Apex classes to check field accessibility
Explanation:
The development team missed two features that are causing the problems:
The With Sharing keyword in Apex classes to enforce sharing rules evaluation. This keyword allows the Apex class to run in the context of the current user and respect the organization’s sharing rules. Without this keyword, the Apex class runs in system mode and ignores the sharing rules, which can result in unauthorized access to records that belong to other users .
The isAccessible() method in Apex classes to check field accessibility. This method returns true if the current user has read access to the specified field, and false otherwise. Without this method, the Apex class does not check the field-level security settings and can display fields that should be hidden from the user, such as the shipment amount .
References:
: Using the with sharing or without sharing Keywords
: Enforcing Sharing Rules in Apex
: Schema.DescribeFieldResult Class
: Enforcing CRUD and FLS
Which two steps should a UX Designer take to create and deliver responsible andtransparent AI technology? Choose 2 answers
A. Collect as much data from the user as possible for a catered experience.
B. Design AI that is seamless enough so the user does not notice.
C. Document model cards to clarify intended context and use cases.
D. Provide clear explanations of AI predictions or recommendations.
Explanation:
A UX Designer should take the following steps to create and deliver responsible and transparent AI technology12:
C. Document model cards to clarify intended context and use cases. Model cards are standardized documents that provide essential information about a machine learning model, such as its purpose, performance, limitations, and ethical considerations3. Model cards can help UX Designers to communicate the design choices and trade-offs of their AI systems, and to ensure that they are aligned with the user needs and expectations4.
D. Provide clear explanations of AI predictions or recommendations. Explanations are user-facing descriptions of how and why an AI system produces a certain output, such as a prediction, a recommendation, or a decision5. Explanations can help UX Designers to increase the transparency and trustworthiness of their AI systems, and to empower users to understand, control, and evaluate the AI outcomes6.
References: Salesforce Debuts AI Ethics Model: How Ethical Practices Further Responsible Artificial Intelligence, Generative AI: 5 Guidelines for Responsible Development - Salesforce, Model Cards for Model Reporting, Model Cards: A Framework for Increasing Trust in AI Systems, Explainable AI: A Guide for Making Black Box Machine Learning Models Explainable, Salesforce Supports AI Regulation Advancing Digital Trust and Innovation - Salesforce
C. Document model cards to clarify intended context and use cases.
Model cards are documents that describe the intended use, performance, and limitations of AI models. They help ensure that the AI technology is being used responsibly and transparently, as they provide clear information about the model's context, data, and assumptions. This can help reduce the risk of unintended consequences and build trust with users.
D. Provide clear explanations of AI predictions or recommendations.
Clear explanations of AI predictions or recommendations help build trust with users and increase understanding of how the AI technology works. By providing an understandable explanation of how a prediction or recommendation was made, users can gain a better understanding of the technology and how it is intended to be used. This can also help reduce the risk of unintended consequences and improve accountability.
Users from a small group within a Sales team have complained about an object that is often usedonly by team that has not been added to their Lightning app. Due to the small volume of users, the administrator is not considering creating a new app for them. Which two Salesforce feature should be suggested to improve the end-user experience? Choose 2 answers
A. Favorite the often-used object.
B. Add the object’s related list to the Home page.
C. Personalize the navigation bar.
D. Create a custom component on a Dashboard.
Explanation:
The two Salesforce features that should be suggested to improve the end-user experience are:
Favorite the often-used object. This feature allows the users to bookmark the object’s tab and access it quickly from the Favorites menu in the header. This way, the users do not have to search for the object in the App Launcher or switch to a different app to use it.
Personalize the navigation bar. This feature allows the users to customize the navigation bar in their Lightning app by adding, removing, or reordering the items. This way, the users can add the object they often use to their navigation bar and access it easily from any page in the app.
References:
: Favorites in Lightning Experience
: Personalize Your Navigation Bar
Cloud Kicks (CK) has a new Portal landing page built with Experience Builder. Upon review, CK does not think the company's brand experience is translated into the user experience; however, CK does confirm the Theme was set up correctly. Which additional UX elements should be reviewed to influence the brand experience?
A. Visual Design, Harmony, and Responsiveness
B. Visual, Content, and Interaction Design
C. Shapes, Interaction Design, and Typography
Explanation:
The additional UX elements that should be reviewed to influence the brand experience are visual, content, and interaction design. These elements are essential for creating a consistent, engaging, and memorable user experience that reflects the company’s brand identity and values12.
Visual design refers to the use of colors, shapes, typography, images, icons, and other graphical elements to create a visual hierarchy, contrast, balance, and harmony on the page13. Visual design affects the user’s perception, emotion, and attention, and cancommunicate the brand’s personality, tone, and message13. For example, Cloud Kicks can use their logo, colorscheme, and font to create a recognizable and distinctive visual identity for their portal landing page4.
Content design refers to the creation, organization, and presentation of text, audio, video, and other media to convey the brand’s value proposition, story, and information to the user15. Content design affects the user’s understanding, interest, and trust, and can communicate the brand’s purpose, benefits, and voice15. For example, Cloud Kicks can use clear, concise, and compelling headlines, subheadings, and body text to highlight their products, services, and customer testimonials on their portal landing page.
Interaction design refers to the design of the user interface elements, such as buttons, links, menus, forms, and sliders, that enable the user to interact with the page and perform tasks1 . Interaction design affects the user’s behavior, satisfaction, and feedback, and can communicate the brand’s functionality, usability, and responsiveness1 . For example, Cloud Kicks can use intuitive, consistent, and accessible navigation, search, and filtering options to help the user find what they are looking for on their portal landing page.
By reviewing and improving these UX elements, Cloud Kicks can ensure that their portal landing page delivers a positive and coherent brand experience to their users, and that their brand identity is translated into the user experience.
References:
The 5 Elements of User Experience Design
How to Create a Brand Experience That Works With Your UX
Visual Design Basics
Use Branding Sets in Experience Builder
Content Design: What It Is and Why It Matters
[How to Write Effective Web Content for Your Experience Cloud Site]
[Interaction Design Basics]
[Designing User Interfaces for Experience Cloud Sites]
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