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Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day’s opt-out updates. If a run fails, it must be manually rerun to maintain compliance. How should the notification be received if the data import is unsuccessful?
A. Automation Notification Settings
B. Import Activity Notification Settings
C. ConfiguredAlert Manger Settings
Explanation: Automation Notification Settings allow marketers to configure email notifications for automation activities, such as data imports, data exports, or SQL queries. Marketers can choose to receive notifications for all activities, only failed activities, or none. [Source: Trailhead]
Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.
Which action ensures NTO's sending reputation remains intact?
A. Implementan SAP with Private Domain and a Dedicated IP.
B. Request three Dedicated IPs to spread out the sending volume.
C. Request a Private Domain to leverage SPF and DKIM authentication.
Explanation: Implement an SAP with Private Domain and a Dedicated IP is thecorrect answer. An SAP (Sender Authentication Package) is a feature that enables you to use your own domain in your email links, images, and reply addresses. A private domain is a domain that is exclusive to your account and not shared with other customers. A dedicated IP is an IP address that is assigned only to your account and not shared with other customers. By implementing an SAP with a private domain and a dedicated IP, you can improve your sending reputation and deliverability by ensuring that youremails are authenticated and not affected by other customers’ sending practices. You can learn more about this in the [Email Deliverability] module on Trailhead.
The Northern TrailOutfitters (NTO) marketers want to easily track the performance of NTO's
interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?
A. Export the journey email analytics.
B. Define a goal for eachjourney.
C. Review opens and clicks activity summaries.
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?
A. Mark the field as the Primary Key.
B. Mark the data extension as Sendable.
C. Use Email Address as Subscriber Key.
Explanation: marking the field as the Primary Key is what a marketer should do to ensure the Email Address field values are unique in a data extension. A primary key is a field or a combination of fields that uniquely identifies each row in a data extension.If a field is marked as a primary key, it cannot have duplicate values or null values. Marking the data extension as Sendable or using Email Address as Subscriber Key does not ensure uniqueness of field values.
Northern Trail Outfitters Is building a data extension that will store preference data for the its subscribers.
Which settings should be enabled to allow a SQL Query Activity to update thedata extension?
A. Is Sendable
B. Nullable
C. Primary Key
Explanation: A data extension that is used for a SQL Query Activity must have a primary key. The primary key ensures that each record is unique and can be updated by the query. The Is Sendable and Nullable settings are not required for a SQL Query Activity, but they affect how the data extension can be used for sending emails and storing null values.
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