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Northern Trail Outfitters (NTO)notices that some of its unsubscribe reasonsare related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?
A. List-Unsubscribe header
B. Profile Center Unsubscribe
C. Universal Unsubscribe
Explanation: List-Unsubscribe header is a feature that allows subscribers to unsubscribe from an email by clicking a link in their email client. This link is added by Marketing Cloud to the email header and can trigger an unsubscribe reason related to RMM, even if RMM is not enabled in the account. [Source: Trailhead]
An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?
A. Einstein Engagement Frequency
B. Send Throttling
C. SenderAuthentication Package
Explanation: Send throttling can help NTO achieve this send while keeping deliverability metrics in mind by limiting the number of emails sent per hour to each ISP or domain. Einstein Engagement Frequency can help optimize the sendfrequency for each subscriber, but not for each ISP or domain. Sender Authentication Package can help improve sender reputation and email deliverability, but not address the issue of sending a large volume of emails at once
Northern Trail Outfitters (NTO) has rolled out changes to the OTS CTA button color. Where should NTO be able to see if there has been a lift in the overall likelihood to click?
A. Einstein Engagement Frequency
B. Einstein Engagement Scoring
C. Einstein Messaging Insights
Explanation: Einstein Engagement Scoring is a feature that assigns scores to subscribers based on their likelihood to open, click, or unsubscribe from an email. Marketers can use these scores to segment their audience and optimize their email campaigns. [Source: Trailhead]
A marketing manager has created a global template at the top level to control branding standards and make updates easy. The template needs to be used company-wide across all business units. How should the manager configure the template once it's moved to the shared folder to ensure it remains on-brand?
A. Select the Edit Globally permission option.
B. Select the View and Send permission option.
C. Make a copy in each business unit to allow local edits.
Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shoppingexperience.
What should the NTO marketing team include in the email design to encourage a high response rate?
A. Make the call-to-action button that links to the feedback form bigger and with red background
B. Replace call-to-action with interactive EmailForm
C. A Salesforce Survey block called in by an AMPscript function.
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