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A marketer needs to personalize an email withdynamic content using data from the Open Data View and data from the Purchase Data Extension.
What should be used to source the data from these different sources?
A. Attribute Group
B. SQL Query Activity
C. Data Filter
Explanation: If you need to personalize an email with dynamic content using data from different sources, such as Open Data View and Purchase Data Extension, you should use Attribute Group as a way to source the data. Attribute Groups allow you to create relationships between different data sources using common fields or keys. This way, you can access data from multiple sources using one attribute group name in your dynamic content rules or AMPscript code. SQL Query Activity is a tool that allows you to manipulate data using SQL statements, butit does not create relationships between data sources. Data Filter is a tool that allows you to filter data based on criteria, but it does not create relationships between data sources either. You can learn more about this in the [Data Modeling Basics] module on Trailhead.
NorthernTrail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its ‘Weekly Deal email.
Which feature provides notification badges to alert NTO of any performance issues?
A. Einstein Engagement Scoring
B. Einstein Copy insights
C. Einstein Messaging Insight
Explanation: To be notified of any abnormal subscriber behavior with its ‘Weekly Deal email, you should use Einstein Messaging Insights. This feature provides notification badges to alert you of any performance issues or opportunitieswith your email campaigns. You can see how your emails are performing compared to your historical averages and benchmarks, and get recommendations on how to improve your results.
A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IPto send emails.
What is a key differentiator to get a dedicated IP rather than using a shared one?
A. Requirement to have Custom URLs on Cloud Pages
B. Requirement to have Custom URLs on images hosted in Marketing Cloud
C. Sending. Volume > 250,000 Email/Month
Explanation: A key differentiator to get a dedicated IP rather than using a shared one is sending volume. If you send more than 250,000 emails per month, you should use a dedicated IP to ensure better deliverability and reputation. A dedicated IP means that only your emails are sent from that IP address, so you have full control over your sender reputation
Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most images have multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?
A. Make the Customer Key more descriptive.
B. Leverage Einstein for content tagging.
C. Use nested tags to create hierarchies.
Explanation: Using nestedtags to create hierarchies is the best way to minimize the number of tags selected for an asset while still providing the necessary granularity. Nested tags allow you to group related tags under a parent tag, such as “Sports > Basketball > NBA”. This way,you can filter your assets by a specific tag or by abroader category. Making the Customer Key more descriptive or leveraging Einstein for content tagging may help with tagging, but they do not address the issue of having multiple tags per asset.
Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?
A. Append
B. Overwrite
C. Add and Update
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