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Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?
A. Enhanced Dynamic Content
B. Einstein Content Selection
C. Einstein Coy Insights
The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.
At a minimum, which activities should be configured in Automation Studio to meet their requirements?
A. SQL Query,Data Extract, File Transfer
B. SQL Query, Filter, Data Extract
C. Filter, Data Extract, File Transfer
Explanation: The correct answer is A because a SQL Query activity can be used to select the unique email addresses from the data extension, a Data Extractactivity can be used to export the data to a CSV file, and a File Transfer activity can be used to move the file to the Enhanced FTP Export folder. A Filter activity is not needed because the SQL Query can handle the filtering logic. A File Transfer activity is required to move the file from the Safehouse to the FTP folder.
Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the metrics of the email sends on a data level.
Which out-of-the-box report should IMTO use to get this information to refine to its sending methods?
A. Recent Email Send Summary
B. Email Performance by Domain
C. Email Sends by User
Explanation: The Email Performance by Domain report is an out-of-the-box report thatprovides information on the email performance of different domains, such as Gmail, Yahoo, Outlook, etc. The report can show metrics such as sends, deliveries, opens, clicks, bounces, unsubscribes, etc., for each domain. The report can also show the percentage of each metric compared to the total number of sends. This report can help marketers understand how different domains handle their emails and refine their sending methods accordingly.
Northern Trail Outfitters (NTO) has noticed a decrease in open rateacross all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?
A. Send volume
B. Click rate
C. Blockbounces
Explanation: Block bounces are a metric that should be analyzed as a possible indicator of bad sender reputation. Block bounces occur when an email is rejected by a recipient’s mail server because it considers the sender’s IP address or domain asa source of spam. This can negatively impact the sender’s reputation and affect their deliverability. Send volume and click rate are not directly related to sender reputation, although they may influence other factors such as engagement and spam complaints.
Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer. When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of 'Held'. What is the source of the duplicate subscriber key?
A. Triggered Send Managed Lists
B. Global Unsubscribe List
C. Auto Suppression List
Explanation: Auto Suppression List is the correct answer. An auto suppression listis a list of subscribers who should not receive certain types of emails, such as promotional or transactional emails. Auto suppression lists can be applied at the sender profile level or at the send classification level. If a subscriber is on an auto suppression list that is applied to a triggered send, they will not receive the email, even if they are in the target data extension. The _subscribers data view will show their status as ‘Held’ for that sender profile or send classification. You can learn moreabout this in the Manage Subscribers module on Trailhead.
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