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After sending an initial 'welcome' email, Northern Trail Outfitters needs to configureJourney Builder to continue a customer acquisition journey after a purchase is made on its website. Which type of activity should be used?
A. Engagement Split
B. Behavioral Trigger
C. Wait Until Event
The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their sender reputation?
A. Continue monitoring the bounce rate for changes.
B. Remove the bounced addresses before the next send.
C. Nothing — bounce rates up to 30% are acceptable.
Explanation: Removing thebounced addresses before the next send is a best practice to uphold the sender reputation and avoid being marked as spam. Bounce rates above 10% are considered high and can negatively affect the deliverability and engagement of email campaigns. [Source: Trailhead]
Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult. Which solution should make locating appropriate images easier?
A. Configure Eastern Content Tagging to automatically tag stock art.
B. Import a metadata tag index for the stock art so the images are searchable
C. Select categories and content type from the import dropdown when importing images.
Explanation: To make locatingappropriate images easier, you can import a metadata tag index for the stock art so that the images are searchable by keywords. You can create a CSV file with columns for file name and tags, and then import it into Content Builder.
Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it.
Which configuration caused the send to fail?
A. Two fields with ''Email Address data type
B. Failure to choose the send classification
C. Incorrect Sending Relationship
Explanation: The sending relationship determines which field in the data extension is used as the subscriber key and email address for the send. If the sending relationship is incorrect, the send will fail because Marketing Cloud cannot identify the recipients
A marketer is testing an email that includes an Interactive Email Form and discovers the form is missing when the email is opened in Gmail.
What guidance should be given to the email developer to ensure the interactive form displays correctly?
A. Ensure the 'Optimize for Gmail' checkbox is selected.
B. Ensure characters in the CSS tags are limited to 16kB.
C. Ensure fallback content has been configured for Gmail.
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