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A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m. Which method meets their needs?
A. Report Scheduling in Datorama Reports
B. File Transfer Activity in AutomationStudio
C. Report Definition Activity in Automation Studio
Explanation: File Transfer Activity in Automation Studio is the method that meets their needs. File Transfer Activity is an activity that allows you to move files from one location to another, suchas from Marketing Cloud to an SFTP server or an AWS S3 bucket. You can use this activity to schedule automatic delivery of pivot table data to an AWS S3 bucket every Monday at 6:00 a.m. Report Scheduling in Datorama Reports is a feature that allows you toschedule reports to be sent via email or Slack, but not to an AWS S3 bucket. Report Definition Activity in Automation Studio is an activity that allows you to create and run reports based on data views, but not to deliver them to an AWS S3 bucket.
Northern Trail Outfitters (NTO) is launching a post-purchase campaignthat email customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?
A. An Interactive Email Form that links to a confirmation page
B. A Salesforce Survey block called in by an AMP script function
C. An all-to-action button that links to the feedback form
Explanation: An Interactive Email Form is a type of content block that allows marketers to create and embed a form within an email. The form can collect information from subscribers, such as feedback, preferences, ratings, etc., without requiring them to leave their inbox. The form can also link to a confirmation page or another email after submission. An Interactive Email Form can increase the response rate by making it easy and convenient for subscribers to provide feedback.
A marketer needs to send emails to the creative team for proofing as part of an email campaign. Which feature should help achieve this as an automatic flow?
A. ContentBuilder Approval Workflow
B. Einstein Approval Workflow
C. Subscriber Preview
Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?
A. Engagement Split
B. Frequency Split
C. Scoring Split
Explanation: Engagement Split is the Journey Builder activity that NTO should use. Engagement Split is an activity that allows you to split contacts based on how they interacted with a previous email send, such as opened, clicked, or converted. You can use this activity to include specific content for your most engaged customers and different content for your least engaged customers. Frequency Split is an activity that allows you to split contacts based on how often they have received messages from your account.
Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.
Which actions should help build confidence in NTO's dynamic email capabilities?
A. Use a Guided Send toperform a test send to Internal users using subscriber data.
B. Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.
C. Use Preview and Test, select a targeted subscriber, and send the email to internal team members.
Explanation: Using Preview and Test, selecting a targeted subscriber, and sending the email to internal team members is what NTO should do to build confidence in its dynamic email capabilities. Preview and Test is a feature that allows you to preview how your email will look for different subscribers based on their data and personalization. You can also send a test email to yourself or other internal team members to verify the content and functionality of your email. Using a Guided Send to perform a test send to internal users using subscriber data would also work, but it would consume tracking data and affect reporting. Using CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs would not be feasible or efficient.
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