Marketing-Cloud-Consultant Practice Test

An entertainment company is hosting events across the country in different venues. They
want to use Contact Builder to feed Journey Builder. Contacts who enter a journey will go
through a decision split based on the type of event. The journey will send a series of emails
and one of them will contain the venue details dynamically populated with AMPscript.
The company collects the following information:
*Customer data (email address, first name, last name….)
*Event registration (email address, event ID, event name, event type, venue ID….)
*Venue details (venue ID, venue name, venue address….)
*Payment details (email address, event ID, total paid….)
The company does NOT want to link everything in Contact Builder. Which two data
extensions should be incorporated inside Contact Builder? Choose 2 answers

A.

Event Registration

B.

Venue Details

C.

Payment Details

D.

Customer Data

By which three standard methods could contacts be injected into a journey? Choose 3
answers

A.

Mobile Response Event

B.

Date-Based Event

C.

Predictive Intelligence Event

D.

CloudPages Form Submit Event

E.

Sales/Service Cloud Event

Northern Trail Outfitters wants to send special discount offer to engaged customers on their
email list. What should be resolved prior to generating the audience?

A.

What the offer will be

B.

When to send the email

C.

Who the offer come from

D.

How to determine engagement

Northern Trail Outfitters has determined they will initially deploy messaging to email and
SMS channels, but also plan for social advertising. Customer data originates within their
point-of-sale system which communicates to Marketing Cloud in real-time via API. They
want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)

A.

Configure Contact Builder to automatically generate a unique subscriber key.

B.

Define the subscriber key as a unique value that does not relate to a specific channel.

C.

Regularly merge duplicate contacts to keep tracking data accurately.

D.

When using an external database of record, utilize that system's identifier as the contact
key.

Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which
includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to
manage the operations of all of the North
American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the
requirement?
Choose 2 answers

A.

Marketing Cloud Channel Manager

B.

Marketing Cloud Email Marketing Manager

C.

Marketing Cloud Regional or Local Administrator

D.

Marketing Cloud Administrator