Marketing-Cloud-Consultant Practice Test

Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide
customers with more personalized communications. This includes using a Dynamic Sender
Profile to customize the From Name and From Email Address to use the regional store
managers’ information. If a new manager is assigned to a region, NTO wants to update the
information in one place.
What data should a consultant ensure exists within Marketing Cloud in order to facilitate
this?

A.

Regional store manager’s name and email address for each customer.

B.

Each customer’s region code and the manager’s name and email address for each
region code.

C.

Name and email address for each regional store manager stored on a lookup table.

D.

Region code, regional store manager’s name, and email address for each customer.

Which two statements are correct about Send Logging? Choose 2 answers

A.

Send Log data extensions are archived automatically based on retention settings.

B.

AMPscript can be used to pull data from Send Logs for use within emails.

C.

A business unit can support up to three Send Logs.

D.

SQL Query Activities can reference Send Logs in combination with system data views.

Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per
emails sent in their digital marketing campaign. A new initiative is being adopted to reverse
the trend What action should be taken to increase subscriber engagement?
Choose 2 answers

A.

Increase volume of emails to a wider audience.

B.

Increase the use of dynamic content in emails.

C.

Adopt a Cart Abandonment Email Campaign.

D.

Introduce more identity verification steps in check out process

Which statement is correct regarding tracking aliases? Choose 2 answers

A.

Tracking aliases are found in Tracking and some standard reports.

B.

Tracking aliases are associated with a URL in HTML as: tag="alias text".

C.

Tracking aliases can differentiate click activity in an email to the same URL.

D.

Tracking aliases are primarily relevant when used with email conversion tracking.

Northern Trail Outfitters injects customers into journey B based upon email engagement in
journey A. Which method would facilitate this solution?

A.

In journey A, engagement split afteremail send. In Automation studio, query
JourneyActivity data new for the Engagement split result Boolean field, Use result Data

B.

In Automation Studio, query activity engagement on Journey System data view for email
send to journey A; Use result data extension for journey B Subjects.

C.

In Automation Studio, use verification activity to verify engagement on email in journey
A' Query engagement data extension for journey B Subjects.

D.

In journey A engagement split followed by Contact Activity to Boolean on an
engagement data extension; Query engagement data extension injections