Marketing-Cloud-Consultant Practice Test

What are two possible outcomes when “Multipart MIME” is selected during the send
process? Choose 2 answers

A.

An auto-generated text version will be sent with your HTML email.

B.

A custom text version will be sent with your HTML email.

C.

The email will avoid detecting by various SPAM filters.

D.

Open and click activity are tracked in either version

A retail company needs to create journeys that will target subscribers based on website
behavior. They have identified 3 separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution?
Choose 3 answers

A.

Should customers exit the journey when the goal is met?

B.

How are subscribers identified in your web analytics?

C.

How many messages should be included in each journey?

D.

How long after the behavior occurs will a subscriber need to enter a journey?

E.

Should a single customer exist in multiple journeys at the same time?

What are data extension data retention policies?

A.

Settings to "soft" delete all data in a Data Extension so there is no data loss.

B.

Settings to control when a data extension creates a back-up of the data it contains.

C.

Settings to define when a data extension or the data within the data extension is
deleted.

D.

Settings to prevent users from deleting a Data Extension created by another user

How are Publication Lists used?

A.

To allow subscribers to opt-down/out instead of unsubscribing from all

B.

To built dynamic content rules by subscriber type

C.

To manage subscribers in guided and triggered email sends

D.

To send communication to all subscribers, regardless of opt-in status

A customer wants to automate a series of three emails as part of a Membership renewal
drip campaign.
* Email #1 will be sent one month prior to the member's renewal date
* Email #2 will be sent one week prior to the member's renewal date
* Email #3 will be sent on the member's renewal date
* A master audience is updated in real time via the API
Which steps should be included in the customer's automation?

A.

Import activity -> Three filter activities -> Three send definitions to the filtered audiences

B.

Three send definitions to the master data extension

C.

Import activity -> Three send definitions to the master data extension

D.

Three filter activities -> Three send definitions to the filtered audiences