Marketing-Cloud-Consultant Practice Test

Utilizing journey builder interactions for sending post-purchase communications to
customers, what contact entry mode fits?

A.

Re-entry anytime

B.

Re-entry only after exit

C.

No re-entry

The customer has the following requirements for storing engagement data in their data
warehouse:
* All email open and click activity must be pulled daily from MC
* Output files must meet the specific requirements for the data warehouse
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?

A.

Report activity that generates recent send summary report -> Report delivered directly
to FTP

B.

Query activity to pull data view information -> Extract activity of data extension ->
Transfer activity

C.

Extract activity of tracking extracts that combines data into required file -> Transfer
activity

D.

Extract activity of data view tables -> Query activity to create the required file -> Transfer
activity

Northern Trail Outfitters is expanding globally into 16 new countries and wants to start
localizing their email content to speak to subscribers in their own language. They want to
do this as efficiently as possible and are anticipating growth into other locales in the near
future. Which two options could be recommended? (Choose 2 answers)

A.

Leverage Content Builder to create email templates for each language and populate the
templates via the UI.

B.

Leverage enhanced dynamic content blocks within Content Builder to create languagespecific emails.

C.

Leverage personalization strings within the email template to pull in language-specific
content.

D.

Leverage AMPscript within an email template to lookup subscriber language and
personalize the email based on the value.

A customer needs to import data from an SFTP site. The customer wants to:
•Segment the contents of the file and then send emails.
•Transfer the file to the SFTP site at various times daily.
•Send to data extensions.
What sequence of automation activities should meet these requirements?

A.

Scheduled: Import File > SQL Query(s) > Send Email(s)

B.

Scheduled: Transfer File > Import File > SQL Query(s) > Send Email(s)

C.

File Drop: Import File > SQL Query(s) > Send Email(s)

D.

File Drop: Import File > Group Refresh > Send Email(s)

Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud
SFTP from a third-party email platform. These files are used to unsubscribe existing
subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate
subscribers are unsubscribed from the All Subscriber List?

A.

Import File > Data Extract > File Transfer > Import File

B.

File Transfer > Import File > Query > Data Extract > File Transfer > Import File

C.

Import File > Query > Data Extract > File Transfer > Import File

D.

File Transfer > Import File > Data Extract > File Transfer > Import File