Marketing-Cloud-Consultant Practice Test

Which data object should be used in conjunction with data extensions to create an optdown
strategy for customers?

A.

Profile attributes

B.

Preference attributes

C.

Publication Lists

D.

Preference Lists

Northern Trail Outfitters (NTO) is considering adopting Attribute Groups when incorporating
data from their external systems.
What statements are accurate regarding Attribute Groups?
Choose 2 answers

A.

They can contain only one data extension.

B.

They can be created by templates to accomplish certain tasks.

C.

They link data extensions to other data extensions or contacts.

D.

They replicate the structure from the external system data into templates

A customer wants to display a subscriber's first name and the date of send in its monthly
newsletter. Subscriber first name data is stored in a data extension that will not be used in
the send definition. Which option should be in this scenario?

A.

Personalization strings

B.

AMPscript

C.

SQL Query

D.

Guide Template Language

What are the similarities between Automation Studio and Journey Builder?

A.

Have duration plus wait activity

B.

Ability to define an email send

C.

Fire an event from Automation Studio to Journey Builder

Which statement is correct regarding tracking aliases? Choose 2 answers

A.

Tracking aliases are found in Tracking and some standard reports.

B.

Tracking aliases are associated with a URL in HTML as: tag="alias text".

C.

Tracking aliases can differentiate click activity in an email to the same URL.

D.

Tracking aliases are primarily relevant when used with email conversion tracking.