Marketing-Cloud-Consultant Practice Test

A bank wants to send out a series of emails to new customers that open a checking or
savings account. The emails will be used to educate and inform customers regarding their
current account and other bank offerings
* Data for the campaign will be in two data extensions: Customer and New Accounts
* The Customer data extension is currently used for multiple campaigns and is updated at
1:00 a.m.
* The New Accounts data is encrypted and will be placed on the FTP at 10:00 p.m.
Which automated workflow meets the customer's requirements?

 

A.

A scheduled automation that starts at 2:00 a.m. that executes Data Extract Activity,
Import Activity, Query Activity, Wait Activity, and Send Email Activity.

B.

A triggered automation that executes File Transfer Activity, Import Activity, Query
Activity, Wait Activity, and Send Email Activity.

C.

A scheduled automation that starts at 2:00 a.m. that executes File Transfer Activity,
Import Activity, Query Activity, Wait Activity, and Send Email Activity.

D.

A scheduled automation that starts at 12:00 a.m. and executes a File Transfer Activity,
Import Activity, Query Activities, Wait Activity, and Send Email Activity.

Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel
campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)

A.

Email

B.

CRM ID

C.

Mobile Device ID

D.

Loyalty Program Number

Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value
outdoor sports customers. NTO is including a deep product discount and wants to limit the
audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should they use to create an audience for this campaign? Choose 3
answers

A.

Lifetime Purchase Value

B.

Proximity to Store

C.

Last Purchase Date

D.

Conversion Rate

E.

Ages in Household

Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to
Marketing Cloud. The staff member needs to perform the following tasks:
* Maintain NTO's master suppression list
* Configure data relationships
* Create new subscriber attributes
Which role should be assigned to the IT staff member?

A.

Analyst

B.

Data Manager

C.

Administrator

D.

Content Creator

Northern Trail Outfitters (NTO) account will be used for email communications with its
clients and employees. They want to send from two different subdomains, so they have
delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private
Domain. Which statement describes how this will impact the account?

A.

Links within emails will be wrapped with the same subdomain used for the From
Address within the Sender Profile.

B.

Links within emails will be wrapped with e.nto.com, but images within Content Builder
will use mail.nto.com.

C.

Links within emails will be wrapped with mail.nto.com, nut images within Content Builder
will use e.nto.com.

D.

Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com