Marketing-Cloud-Consultant Practice Test

A customer notices their open and click rates are very low.
Which two aspects of list hygiene should be recommended to improve engagement rates?
(Choose 2 answers)

A.

Use different subject lines and send "win back" emails with exclusive offers.

B.

Send inactive subscribers different messaging at a different frequency.

C.

Increase volume of sending, trying new times and days of the week.

D.

Remove subscribers who have not opened emails in three months

A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs
an alert if the file is not present on time. The file needs to be: Imported into a staging data
extension. Separated into two different data extensions.
Which workflow should meet these requirements?

A.

Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity
1 > SQL Query Activity 2

B.

Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity
2

C.

File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

D.

File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL
Query Activity 1

During discovery a consultant confirmed:
*A master audience file containing contact information and data points will be used for
segmentation and imported nightly.
*The customer would like to implement a mechanism that consistently prevents sending
promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?

A.

A global unsubscribe

B.

An auto-exclusion list

C.

An auto-suppression list

D.

An exclusion list

A retail company does business in both the United States and Canada. They also have a
loyalty program in which a customer can enroll. The company will provide a pre-segmented
customer file, per campaign, which has a "Version" data field indicating the type of email
the customer is to receive.
What question should be asked to determine a data/segmentation strategy?
Choose 2 answers

A.

Will customers be able to sign up for the loyalty program at the store?

B.

Is the purpose of these emails for acquisition or retention or transactional?

C.

Will multiple languages be used, with a "From Name" lookup table needed?

D.

Will version values/meanings change, precluding reusable AMPscript?

A customer wants to automate the send of a monthly promotional email. The customer will
upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th
day of each month, expecting the email to be deployed upon completion of the import
activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will
provide the file on the Friday prior to the 15th and expect the promotional email to be sent
on that Friday.
Given the customer's requirements, which method should be used to automate their
monthly promotional email?

A.

Create a triggered automation that includes an import activity and triggered send.

B.

Create a scheduled daily automation that includes an import activity and user-initiated
send.

C.

Create a scheduled monthly automation that includes an import activity and triggered
send.

D.

Create a triggered automation that includes an import activity and user-initiated send