Marketing-Cloud-Consultant Practice Test

A financial services customer wants to send email to customers who log in for the first on a
new IP. This message should be deployed as fast as possible due to its sensitive content.
The message contain information related to the login IP.
What should a consultant recommend to deploy the email?

A.

Inject the subscriber into a Journey.

B.

Use the Transactional Messaging API.

C.

Execute a Triggered Emails Interaction.

D.

Use a User-Initiated Emails Interaction.

What functionality is contained in Journey Builder that does NOT exist in Automation Studio?

A.

The option to convert a qualified Lead to a Contact.

B.

Flexibility to wait based on duration or a specific time.

C.

Native execution of a Server-side JavaScript activity.

D.

The ability to send an email to a Salesforce audience.

A user receives a message stating that there is an error binding data bound member when
testing an Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the
error message?
Choose 2 answers

A.

Select a source DE with a root relationship to the contact.

B.

Make sure the contact is above the High Water Mark on the source data.

C.

Import new subscribers to the All Subscribers table.

D.

Fire the event in both Automation Studio and the Entry Event.

A consultant wants to trigger an email whenever the status field on the Lead Object
changes to Hot, Tracking data will need to be kept in the sales cloud.
Which three steps should the consultant use in the solution

A.

Enable triggered sends on the Lead object in configuration

B.

Write an Apex Trigger on the Lead object

C.

Create the triggered send definition in the sales cloud

D.

Create the triggered send definition in the marketing cloud

E.

Put a SOAP API in place via the marketing cloud API

A large retail company has selected Marketing Cloud and has asked to be fully migrated
from their existing platform in three weeks. They have communicated the following:
* They currently have 3 million customers.
* They email customers twice a week with no known deliverability issues.
* Their contract includes one Sender Authentication Package (SAP).
What response articulates proper IP warming?
Choose 2 answers

A.

IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.

B.

IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.

C.

IP ramp-up is important to establish a positive sender reputation.

D.

IP ramp-up can be bypassed, given their historical lack of deliverability issues.