Marketing-Cloud-Consultant Practice Test

Why would a contact fail to enter a Journey Builder interaction?
Choose 3 answers

A.

The interaction allows re-entry only after exiting, and the contact already exists.

B.

The contact falls below the High Water Mark.

C.

The interaction has an A/B/n split, and the contact does not meet the criteria.

D.

The entry event was not fired via Automation Studio.

E.

The contact did not meet the entry criteria.

A start-up meal delivery company recently launched in Canada to great success.
Customers can order individual meal kits for up to six people or subscribe to a weekly meal
kit delivery. As a new company, resources are limited, but demand is taxing their manual
processes for sending out eCommerce messages, such as order confirmation and
subscription confirmations.What recommendation would provide a scalable solution for the start-up?

A.

A scheduled automation to send daily transactional messages.

B.

A file drop automation to send transactional messages.

C.

A manual email send for each transactional message.

D.

Triggered email sends to deliver transactional messages.

A customer is creating a re-engagement campaign. The Campaign only targets subscribers
who have had emails fail at send time due to held status within the last 60days. The goal is
to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?

A.

Use SQL Query and Import activities from Automation Studio to inject the subscribers
into a data extension used as an Entry Source by Journey Builder

B.

Use Tracking Extract, File Transfer, and Import activities from Automation Studio to
inject the subscribers into a data extension used as an Entry Source by Journey Builder.

C.

use Data Extension Extract and Import activities from Automation Automation Studio to
inject the subscribers into a CloudPage used as an Entry Source by Journey Builder

D.

Use SQL Query and File Transfer activities from Automation Automation Studio to inject
the subscribers into an API Event used as Entry Source by Journey Builder

What is a capability of the Import within Contact Builder? Choose 2 answers

A.

The data source can be a local file, data filter, or file on any FTP.

B.

The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.

C.

Like the Import Wizard, the Contact Builder import definition can be executed without
saving.

D.

In order to use Map by Header Row, the fields in the DE and file must match exactly.

A customer wants to create a journey with the goal of making users activate their accounts
within 72 h of registration. New account registrations are stored in a data extension via an
API call with a Boolean field indicating whether the subscriber has activated their account.
The journey should send activation reminder emails 24 and 48 h after creating an account.
The user exits the journey if they activate their account.
Which activities should be included in the customer's journey?

A.

24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send
Email

B.

Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send
Email

C.

24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send
Email

D.

Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send
Email