Marketing-Cloud-Consultant Practice Test

A small restaurant franchise wants to implement Marketing Cloud to support their franchise
owners. The corporate office the advertising copy and subscriber list. The owners of
franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?

A.

One parent business unit and a child business unit for franchise owners.

B.

One parent business unit and a child business unit for each franchise owners

C.

One business unit.

D.

A parent business unit for each franchise owner

A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to
go along with their MC Instance. The MC instance has been live for a year now, where the
primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2
answers)

A.

Get existing records updated with new Keys sourced from Sales Cloud instance.

B.

Identify what key the customer wants and have the MC Contact model control it.

C.

Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email
Address.

D.

Purge the current records and carry on with new keys sourced from Sales Cloud.

As part of their brand guidelines, NTO uses a custom brand font for all print marketing
materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practices for font usage in email?

A.

Use a web-safe font for text that closely matches the brand's custom font.

B.

Build an email as one image, with all text saved in the brand font.

C.

Edit an email's HTML to list the custom brand font in the style tag's font-family property.

D.

Build an email using multiple images, with all text saved in the brand font.

A retail company’s database of record resides at a third-party company which also keeps
track of purchase history. Their database only updates once a day where new records can
be created and merged. The database uses the unique identifier “Customer ID”.
The company wants to send real-time Welcome emails to newly registered website users
who provide their email address in exchange for getting 10% off their first order, and
ensure this send is connected to “Customer ID” in the database.
Which three key issues should be addressed?
Choose 3 answers

A.

What publication lists will be used?

B.

Will the company need a custom preference center?

C.

How will Marketing Cloud and the database synchronize?

D.

Will new users have a “Customer ID”?

E.

What will be used as Subscriber Key?

Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to
be sent on behalf of the subscriber's account representative without segmenting the
audience by sales representative.
How should this distributor-specific sender profile be configured in the Marketing Cloud?
Choose 2 answers

A.

Pick "Choose from list," selecting the from name and from email values from the list of
account users.

B.

Utilize data extension AMPScript lookups to dynamically populate the from name and
from email values.

C.

Match the external keys of the sender profile and data extension containing account
representative details.

D.

Populate substitution strings in the sender profile for the profile attributes containing
from name and from email values.