Marketing-Cloud-Consultant Practice Test

Which three statements about Send Log Data is correct?

A.

Uses Measures, filters and programs

B.

Accessed using query

C.

Can be viewed in standard report

D.

Can be stored for periods of time

E.

Added to a standard view

A customer wants to perform an email send to a subset of Synchronized Data Extension
referencing Sales Cloud custom object data and return tracking to Sales Cloud.
Which two approaches should the consultant recommend?
Choose 2 answers

A.

Use Synchronized Data Source to sync Sales Cloud objects to Marketing Cloud.

B.

Use SQL Query Activities to output a Sendable Salesforce Data Extension.

C.

Use SQL Query Activities to create a Sendable Synchronized Data Extension.

D.

Use Data Filters to segment data to output a Sendable Data Extension

Which two statements about a database of record are correct? Choose 2 answers

A.

It is a centralized storage repository of data about objects or people.

B.

It is any database containing subscriber data.

C.

It is any data structure in which multiple opt-in statuses can be stored for a subscriber.

D.

It is a system in which a subscriber’s status is maintained.

customer needs to compare the engagement across three creative versions of an email,
and then send a follow-up email for those contacts who did NOT engage with any of the
test versions.
Which sequence of activities in Journey Builder should accomplish this?

A.

Engagement Split > Send email > Wait By Duration > Random Split > Send email

B.

Random Split > Send email > Join > Decision Split > Wait By Duration > Send email

C.

Random Split > Send email > Wait By Duration > Engagement Split > Join > Send email

D.

Decision Split > Send email > Engagement Split > Send email

A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days
and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not
have administrative rights and who is not technical.
* The customer's expiration date is included in the data file
What component should the customer's solution include?
Choose 3 answers

A.

Suppression list

B.

Data Filter

C.

Triggered Send

D.

Template-based emails

E.

Automation Studio