Marketing-Cloud-Consultant Practice Test

Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per
emails sent in their digital marketing campaign. A new initiative is being adopted to reverse
the trend.What action should be taken to increase subscriber engagement? Choose 2 answers

A.

Increase volume of emails to a wider audience

B.

Increase the use of dynamic content in emails

C.

Adopt a Cart Abandonment Email Campaign

D.

Introduce more identity verification steps in check out process

n online retail customer needs daily promotional email content to generate with minimal
time spent on creation. Their service contract includes building a custom dynamic template
for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the
customer's daily promotional email?
Choose 3 answers

A.

Will image URLs be available publicly?

B.

How often will the layout of the content in a content area change?

C.

What is the maximum file size of the images being used?

D.

How often will email content be image-only with text overlaying images?

E.

What from name will be used for these emails?

The customer has these requirements for storing engagement data in their data
warehouse:
* All email open and click activity must be pulled daily from the Marketing Cloud.
* Output files must meet the specific requirements for the data warehouse.
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?

A.

Report activity that generates Recent Send Summary report > Report delivered directly
to FTP

B.

Extract activity of Tracking Extracts that combines data into required file > Transfer
activity

C.

Query activity to pull data view information > Extract activity of data extension > Transfer
activity

D.

Extract activity of data view tables > Query activity to create the required file > Transfer
activity

A customer manages their field technicians in Salesforce CRM connected to Marketing
Cloud. Once an appointment with a contact is scheduled for the technician through CRM,
the notification message should be sent to the contact informing them about the scheduled
visit date. When the notification is sent the "Confirmation sent" checkbox on the
appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at the
end of business hours. The Appointment object does not have a direct relationship with the
contact.
What solution would a consultant recommend to address this use case?

A.

Configure journey with Data Extension entry source; use Automation Studio activities to
refresh the audience and Journey Builder activities to send notification and update CRM
record(s)

B.

Configure journey with API Event entry source, Process Builder to trigger event; use
Journey Builder activities to send notification and update CRM record(s)

C.

Configure Salesforce Send with Salesforce data extension, using Automation Studio
activities to refresh the audience; send notification and SSJS activity to update CRM
record(s)

D.

Configure journey with Salesforce Data entry source; use Journey Builder activities to
send notification and update CRM record(s)

How do you add a contact in contact builder?
Choose 2

A.

Import to MyLists

B.

Import to All Subscribers List

C.

Import to DE

D.

Add manually to All Subscribers