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A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?
A. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
B. Make sure the team has a date stamp to avoid duplication
C. Make sure the files are placed in the correct subfolder within the SFTP
D. Use the exact file name used for the trigger in the Import File Activity
Explanation:
Using %%FILENAME_FROM_TRIGGER%% in the Import File Activity allows the automation to import any file that matches the filename pattern, regardless of the date and time stamp. This is the recommended solution for File Drop Automations
Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension. What consideration could account for this behavior?
A. Data retention settings were incorrect in the data extension.
B. The email address in All Subscribers is prioritized.
C. Contact Builder was not configured properly.
D. The data extension was not configured as sendable.
Explanation:
The reason why the customer continues to receive NTO’s daily digest at their old address is because the email address in All Subscribers is prioritized. All Subscribers is the master list of subscribers in Marketing Cloud that stores their email address and subscription status. When NTO sends an email to a data extension, Marketing Cloud checks if the subscriber exists in All Subscribers and uses their email address and status from there. Therefore, deleting the customer from the data extension does not affect their subscription status or email address in All Subscribers. NTO’s Marketing Cloud Admin should update or delete the customer from All Subscribers instead. The other options are incorrect because:
Data retention settings were incorrect in the data extension. Data retention settings determine how long records are kept in a data extension before they are deleted or archived. However, this does not affect the subscription status or email address of subscribers in All Subscribers.
Contact Builder was not configured properly. Contact Builder is a tool that allows NTO to manage their contacts and their attributes across different data sources. However, this does not affect the subscription status or email address of subscribers in All Subscribers.
The data extension was not configured as sendable. A sendable data extension is one that has an email address field and a subscriber key field that can be used for sending emails. However, this does not affect the subscription status or email address of subscribers in All Subscribers.
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP). Which two responses articulate proper IP warming? Choose 2 answers
A. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
B. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
C. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
D. IP ramp -up is important to establish a positive sender reputation.
Explanation:
IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers and IP ramp-up is important to establish a positive sender reputation. These responses articulate proper IP warming, which is the process of gradually increasing email volume from a new or unused IP address to build trust and credibility with Internet Service Providers (ISPs)
Northern Trail Outfitters (NTO)hired a new Marketing Cloud admin, who was told all emails come from info@email.nto.com. the previous admin did not leave any documentation. Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account? 2 answers
A. Upon receiving an email, all tracked links start with click.email.nto.com
B. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors
C. Cloudpages personalized URLs are served from cloud.email.nto.com
D. Users receive Marketing Cloud password reset emails from help@email nto.com
Explanation:
The aspects that would confirm that SAP has been set up on NTO’s account are:
Upon receiving an email, all tracked links start with click.email.nto.com. This indicates that NTO has configured their SAP with their own domain name (email.nto.com) and subdomain name (click) for link tracking.
Cloudpages personalized URLs are served from cloud.email.nto.com. This indicates that NTO has configured their SAP with their own domain name (email.nto.com) and subdomain name (cloud) for Cloudpages. The other options are incorrect because:
The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors. This does not indicate that SAP has been set up, but rather that NTO has configured their own private domain for Marketing Cloud login. This is a separate feature from SAP and does not require SAP to be enabled.
Users receive Marketing Cloud password reset emails from help@email nto.com. This does not indicate that SAP has been set up, but rather that NTO has configured their own sender address for Marketing Cloud system emails. This is a separate feature from SAP and does not require SAP to be enabled.
A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make? Choose 2 answers
A. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
B. The consultant should enable deep linking in Marketing Cloud Connect configuration.
C. The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.
D. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
Explanation:
Each user should have a one-to-one relationship between Marketing Cloud and Sales Cloud to send emails from Sales Cloud, and the Create Email feature should be enabled on the user profile to allow users to create emails in Sales Cloud. B is incorrect because deep linking is not related to creating and sending emails from Sales Cloud. D is incorrect because Sales Cloud users do not need to have System Administrator Profile and a Role at the top of the Role Hierarchy to send emails from Sales Cloud.
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