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Marketing-Cloud-Administrator Practice Test


Page 6 out of 32 Pages

A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails. Where under Setup could this be created?


A. Content Builder Settings


B. Emails Studio Settings


C. Account Settings


D. Campaign Settings





Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters. How could the Marketing Cloud admin address this issue?


A. Import employee email addresses into All Subscribers with an "Active status


B. Ensure employees have opted in to the test email list or data extension


C. Ask employees to use personal email addresses instead of corporate email addresses


D. Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter





Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units. What two roles, custom or standard, could be assigned to this user to meet the requirement? Choose 2 answers


A. Marketing Cloud Channel Manager


B. Marketing Cloud Email Marketing Manager


C. Marketing Cloud Regional or Local Administrator


D. Marketing Cloud Administrator





Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process. Which two terms would they add to their website to accomplish this? Choose 2 answers


A. Collect Code


B. Recommendation Code


C. Conversion/Cart Code


D. Email Conversion Code





A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing. Which report should be used?


A. Dynamic Content for Triggered Sends


B. Sends Account Send Summary


C. Impression Tracking for Triggered Sends


D. Email Performance by Attribute






Page 6 out of 32 Pages
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