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A Marketing Cloud admin is setting up Northern Trail Outfitter’s newest business units and several users to assign to the new business units. How would the admin assign users to the business units?
A. Give permissions to users at top-level account to assign their own business units.
B. Search for the individual user, select their name, and click Manage Business Units.
C. Search for the individual user, select their name and click Edit Business Units.
D. Re-import the users to update their assigned business units
Explanation:
To assign users to the business units, the admin should search for the individual user, select their name, and click Manage Business Units. This will allow the admin to select which business units the user can access and what role they have in each business unit. The Edit Business Units option is not available for users
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio. Which solution should the admin suggest?
A. AMP script for Marketing Cloud
B. Web Analytics Connector
C. Google Analytics 360
D. Marketing Cloud Connect
Explanation:
To add a set of four tracking parameters automatically to all the links in an email sent via Email Studio, the admin should suggest using the Web Analytics Connector1. The Web Analytics Connector is a feature that allows NTO to append Urchin Tracking Module (UTM) variables or other custom parameters to the links in their emails. The Web Analytics Connector can be configured at the account, business unit, or send level, and can support up to four parameters per link1.
Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products. What is the best way to facilitate this within Contact Builder?
A. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
B. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
C. Create three distinct Attribute Groups that link each data extension directly to Contacts.
D. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
Explanation:
Creating a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders is the best way to facilitate this within Contact Builder. This way, NTO can create a single data model that connects all the relevant data extensions and allows accessing customer data across different attributes. Creating three distinct Attribute Groups that link each data extension directly to Contacts is not correct, as it does not establish the relationships between Customers, Orders, and Products. Creating three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders is not correct, as it creates unnecessary duplication of data models. Creating a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers is not correct, as it does not reflect the logical hierarchy of the data extensions.
NTO has been noting reduced deliverability when they do large sends. Which part of deliverability is tied to hitting Spam Traps during a send?
A. List Hygiene
B. Authentication
C. Content
D. Engagement
Explanation:
The part of deliverability that is tied to hitting spam traps during a send is list hygiene. List hygiene is the process of maintaining clean and accurate subscriber lists by removing invalid, inactive, or unengaged subscribers
Northern Trail Outfitters' security team has password policies they want enforced within Marketing Cloud. Which policies could the Marketing Cloud admin configure in Setup7
A. Minimum Password Length, Password Complexity, Password History, Expiration Period
B. Minimum Password Length, Use Strong Passphrases, Password History, Number of Security Questions
C. Minimum Password Length, Use Strong Passphrases, Unique Password, Number of Security Questions
D. Maximum Password Length, PasswordComplexity, Unique Password, Expiration Period
Explanation:
Configure the business unit data retention setting to 12 months is the policy that the Marketing Cloud admin could configure in Setup. Business unit data retention setting is a setting that allows marketers to specify how long records in data extensions should be retained at the business unit level. By configuring the business unit data retention setting to 12 months, any inactive data that is older than 12 months will be automatically deleted from the data extensions in that business unit2
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