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Marketing-Cloud-Administrator Practice Test


Page 4 out of 32 Pages

As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well. What is the recommended best practice for font usage in email?<br>


A. Use a web-safe font for text that closely matches the brand's custom font.


B. Build an email as one image, with all text saved in the brand font.


C. Edit an email's HTML to list the custom brand font in the style tag's font-family property.


D. Build an email using multiple images, with all text saved in the brand font.





A.
  Use a web-safe font for text that closely matches the brand's custom font.

Explanation:

The recommended best practice for font usage in email is to use a web-safe font for text that closely matches the brand’s custom font. Web-safe fonts are fonts that are commonly available across different operating systems and email clients. Using a web-safe font ensures that the email text will be displayed consistently and legibly to the subscribers

A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds. How should the admin fix the issue?


A. Use the exact filename used for the trigger in the import File Activity


B. Make sure the file is placed on the correct subfolder within the SFTP


C. Make sure the filename has a date stamp to avoid duplication


D. Use %%FILENAME_FROM_TRIGGER%% in the import File Activity





D.
  Use %%FILENAME_FROM_TRIGGER%% in the import File Activity

Explanation:

When using a filename pattern for a File Drop Automation trigger, the import File Activity should use %%FILENAME_FROM_TRIGGER%% as the file name. This ensures that the import activity will use the same file name as the trigger, regardless of the date stamp or other variations

Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?


A. A file drop automation to send emails to customers who have made a purchase.


B. A user -initiated message to send an email to customers who made a purchase daily.


C. A scheduled automation to send emails to customers who made a purchase daily.


D. A triggered message to send an email as soon as a customer completes a purchase.





D.
  A triggered message to send an email as soon as a customer completes a purchase.

Explanation:

A triggered message is a type of email that is sent automatically based on a subscriber’s behavior or a predefined event. This reduces the manual workload on the team and improves the customer experience by sending timely and relevant messages

A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?


A. One -to -Many Relationship


B. Many -to -Many Relationship


C. One -to -One Relationship


D. Many -to -One Relationship





C.
  One -to -One Relationship

Explanation:

One-to-One Relationship is the type of relationship that should be used to link demographic information to its contact model in Contact Builder. This type of relationship indicates that each record in the source data extension matches one and only one record in the target data extension based on a common attribute

The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort. Which three items will Validate check in an email message? Choose 3 answers


A. Each content area specified in a dynamic content rule exists.


B. Words or phrases used may trigger spam filters.


C. Grammar and spelling in the email text is correct.


D. Correct syntax is used on any AMPScript in the email's code.


E. Personalization strings map to attributes or data extension fields





B.
  Words or phrases used may trigger spam filters.

D.
  Correct syntax is used on any AMPScript in the email's code.

E.
  Personalization strings map to attributes or data extension fields

Explanation:

Validate will check if words or phrases used may trigger spam filters, if correct syntax is used on any AMPScript in the email’s code, and if personalization strings map to attributes or data extension fields. A is incorrect because Validate will not check if each content area specified in a dynamic content rule exists. C is incorrect because Validate will not check grammar and spelling in the email text.


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