Free Marketing-Cloud-Administrator Practice Exam Questions

A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email. What should the admin do to ensure only specific Contacts are synced?

A. Filter records on a formula field

B. Filter existing records in All Subscribers

C.

Filter records created after a specified date <br>

D. Filter records on a Boolean field

Explanation:

To ensure only specific Contacts are synced from Sales Cloud, the admin should filter records on a Boolean field1. This allows the admin to select only the Contacts that have a true value for a checkbox field, such as “Sync to Marketing Cloud” or "Email Opt-in"1. Filtering records on a formula field, a date field, or existing records in All Subscribers are not supported options for synchronizing Contacts

Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing .com. The German NTO team is preparing for a campaign and wants to use customized Cloud Pages with the domain de-special.ntomarketing.com. How could the Marketing Cloud admin meet this requirement?

A. Purchase a new SAP for de-special.ntmarketing.com

B. Purchase a new private Domain for use in CloudPages

C. CloudPages must use the SAP domain

D. CloudPages must use pages.ntmarketing.com

B. Purchase a new private Domain for use in CloudPages

Explanation:

Purchasing a new private domain for use in CloudPages allows the admin to use a customized domain name for CloudPages, such as de-special.ntomarketing.com. This domain can be different from the SAP domain, which is used for email branding and deliverability. The other options are not feasible or correct.

Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account. Which feature would NTO enable to assist in reducing threats from malicious API attacks?

A. IP Allowlist

B. Field Level Encryption

C. Advanced Audit Trail

D. Single Sign on Authentication

A. IP Allowlist

Explanation:

IP Allowlist is the feature that NTO should enable to assist in reducing threats from malicious API attacks. IP Allowlist is a feature that restricts API access to Marketing Cloud from a specific set of IP addresses. By creating an IP Allowlist, NTO can ensure that only authorized users or applications can access their Marketing Cloud account via API

A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically, the manager wants to know how many emails were sent in the last week. What location and activity would allow the Marketing Cloud admin to complete the request?

A. Automation Studio: Create a Report Activity to run every seven days.

B. Email Studio: Select “Account Send Summary” in Tracking Reports and schedule a weekly report to be sent.

C. Automation studio: Create a Query Activity to query data from the “Sent” Data view, then use an Email activity to activate the sending of the data.

D. Analytics Builder: Select the “Account Send Summary” in Reports and schedule a weekly report to be sent.

Explanation:

To create and schedule a weekly report with high-level metrics, the Marketing Cloud admin should use Analytics Builder. Analytics Builder allows users to create, view, and share reports and dashboards. The Account Send Summary report shows how many emails were sent in a given time period.

A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute. How would the admin ensure a notification is received when the query fails?

A. Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings

B. Install the Marketing Cloud App on phone to receive Push Messages

C. Add their Email Address in the Query Activity Notifications Field

D. Configure the "Event Notification Service" in Setup with their Email Address

A. Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings

Explanation:

To ensure a notification is received when the query fails, the admin should add their email address in the automation “Runtime Error or Skipped Run Notification Settings”. This setting allows the admin to specify an email address or a data extension to receive notifications when an automation encounters a runtime error or a skipped run. A runtime error occurs when an activity within an automation fails to execute, such as a query that has invalid syntax or references a non-existent data extension. A skipped run occurs when an automation is scheduled to run but does not run because the previous run is still in progress. The other options are incorrect because:

Install the Marketing Cloud App on phone to receive Push Messages. This option will not ensure a notification is received when the query fails, as the Marketing Cloud App does not support push notifications for automation errors or skipped runs. The Marketing Cloud App only supports push notifications for Journey Builder entry events and email sends.
Add their Email Address in the Query Activity Notifications Field. This option will not ensure a notification is received when the query fails, as the Query Activity Notifications Field only sends notifications when the query completes successfully. The notifications include information such as the number of records processed, added, updated, skipped, or failed.
Configure the “Event Notification Service” in Setup with their Email Address. This option will not ensure a notification is received when the query fails, as the Event Notification Service is a feature that allows external systems to subscribe to events that occur in Marketing Cloud, such as email sends, opens, clicks, bounces, and unsubscribes. The Event Notification Service does not support events related to automation errors or skipped runs.

Marketing-Cloud-Administrator Practice Test