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A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities. Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?
A. Content Creator and Marketing Cloud Viewer
B. Analyst and Marketing Cloud Viewer
C. Data Manager and Analyst
Explanation:
To give the marketing analyst access to all tracking data but no send activities, the admin should apply the Analyst and Marketing Cloud Viewer default user roles. The Analyst role allows the user to view tracking data, reports, and dashboards for all channels. The Marketing Cloud Viewer role allows the user to view content, subscribers, and data extensions, but not modify or send them
Where would a Marketing Cloud admin view all verified email addresses?
A. Identity Verification Log
B. From Address Management
C. Reply Mail Management
D. Sender Profiles
Explanation:
From Address Management is where a Marketing Cloud admin can view all verified email addresses. This feature allows you to manage sender authentication for your email sends by verifying your from addresses and domains.
Which two data structures could be configured to appear In the out-of-the-box Subscription Center? Choose2 answers
A. Data Extensions
B. Publication Lists
C. Lists
D. Groups
Explanation:
The out-of-the-box Subscription Center can display publication lists and lists, which are two types of data structures that can be used to manage subscribers’ preferences and opt-outs. Data extensions and groups are not supported by the out-of-the-box Subscription Center, but they can be used in a custom Subscription Center.
How are publication lists used in the Marketing Cloud?
A. To send communication to all subscribers, regardless of opt -in status.
B. To manage subscribers in guided and triggered email sends.
C. To build dynamic content rules by subscriber type.
D. To allow subscribers to opt-down/out instead of unsubscribing from all.
Explanation:
Publication lists are used to allow subscribers to opt-down/out of specific types of communications instead of unsubscribing from all. This helps to retain subscribers and maintain their preferences1
Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, they only want to sync records they would be able to send to reducing the amount of data being brought over. Which two filtering options could be used when configuring the Contact synced object? Choose 2 answers
A. Select all records with an email address
B. Select all records which are active in All Subscribers
C. Select all records where Has OptedOutofEmail is FALSE
Explanation:
Synchronized Data Sources can use two types of filters: attribute filters and relationship filters. Attribute filters are based on the fields of the object being synced, such as email address or opt-out status. Relationship filters are based on the fields of a related object, such as account or campaign. Filtering by email open activity or subscriber status is not possible with Synchronized Data Sources.
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