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An email marketing manager is planning to send a promotional email to one million subscribers. Which data structure should be used?
A. Data Extension
B. Publication List
C. Group
D. List
Explanation:
To send a promotional email to one million subscribers, NTO should use a data extension as their data structure. A data extension is a table that stores subscriber data in Marketing Cloud. A data extension can store up to 30 million records per data extension and up to 100 million records per account2. A data extension can also support advanced segmentation, personalization, and reporting features for email sends
A Marketing Cloud admin notices out of the last several sends, Send log data for a recent How could the admin ensure send data is recorded?
A. Send logging is enabled for the send
B. Correct Send Log template is selected
C. Send Logging is available for A/B tests
D. Data retention settings is specified
Explanation:
To record send log data, the send logging feature must be enabled for the send. This can be done by selecting the send log data extension in the Delivery Options tab of the email send wizard.
An email manager was anticipating a test email to arrive in their inbox. Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?
A. My Tracking > Test Send Emails
B. My Reports > Administrator Reports > Email Send Report
C. My Reports > Administrator Reports > Email Sends By User
D. My Tracking > A/B Testing
Explanation:
To view the test emails that have been sent from Email Studio, the Marketing Cloud admin can go to My Tracking > Test Send Emails3. This page shows the details of each test email, such as the subject line, sender name, recipient email, and status3. The other options are not relevant for viewing test emails.
Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams. How could the Marketing Cloud admin ensure distinct data integrity across the regions?
A. Deploy Multi-Org with a single Marketing Cloud Account
B. Deploy separate Publication Lists for each region within one account
C. Filter data view permissions at the subscriber level
D. Separate regions into business units and apply Subscriber Filters
Explanation:
Separating regions into business units and applying subscriber filters is the best way to ensure distinct data integrity across the regions. Subscriber filters allow you to control which subscribers are visible in each business unit based on criteria such as location, language, or preference.
Northern Trail Outfitters wants to business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists. How should the user be updated to allow the analyst the appropriate access?
A. Remove Marketing Cloud Viewer
B. Add Marketing Cloud Security Administrator
C. Remove Marketing Cloud Channel manager
D. Add Distributed Sending user
Explanation:
Removing Marketing Cloud Viewer role from the user would allow the analyst to import contact lists. The Marketing Cloud Viewer role is a read-only role that prevents users from performing any actions on data or content. The Marketing Cloud Channel Manager role already grants the user permission to import contact lists. The other options would not solve the problem or are unnecessary.
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