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What is a capability of a completion action?
A. Send a list email to a prospect
B. Remove a prospect from a list
C. Increase a prospect's grade
D. Adjust a prospect's account field
Explanation:
A completion action is a type of action that allows marketers to define what happens after a prospect completes a specific activity, such as submitting a form, clicking a link, or opening an email. One of the capabilities of a completion action is to remove a prospect from a list. This can be useful for managing list membership, suppressing prospects from future sends, or moving prospects to different lists based on their behavior. A completion action cannot send a list email to a prospect, increase a prospect’s grade, or adjust a prospect’s account field2. References: 2: Completion Actions
When would a completion action on a custom redirect be triggered?
A. Completion actions will apply to visitors on the first time a custom redirect is clicked.
B. Completion actions for custom redirects will only apply to existing prospects.
C. Completion actions for custom redirects will only apply to prospects once they have been assigned.
D. Completion actions will apply to visitors who convert to prospects after clicking on a custom redirect.
Explanation:
A completion action on a custom redirect will be triggered when an existing prospect clicks on the custom redirect. A custom redirect is a trackable link that can be used to measure the engagement of prospects with external content, such as a website, a PDF, or a video. A completion action is an automated task that can be performed after a prospect takes a certain action, such as clicking on a custom redirect. Completion actions for custom redirects will only apply to existing prospects, meaning prospects who have already been identified by Marketing Cloud Account Engagement through a form, a landing page, or an email4. References: Marketing Cloud Account Engagement Custom Redirects
A form is created to automatically register prospects to a webinar upon submission. Which automation tool should be used to accomplish this?
A. Adding a completion action to register prospects on the form.
B. Creating a segmentation rule to register prospects based on the form submission.
C. Creating an automation rule to register prospects based on the form submission.
D. Adding a form completion action as criteria for a dynamic list to be used as a recipient list.
Explanation:
The automation tool that should be used to accomplish this is creating an automation rule to register prospects based on the form submission. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. You can use an automation rule to perform actions on the matched prospects, such as registering them for a webinar. For example, you can create an automation rule that matches prospects who have submitted a specific form, and then use the action Register for Webinar to register them for the webinar that is integrated with Marketing Cloud Account Engagement.
A custom redirect has a completion action to add a tag of “clicked” to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate. Which three things will affect the prospect records based on these activities? (Choose three answers.)
A. Bob’s prospect record will have a tag of “clicked” applied to it.
B. Bob’s prospect record will show him clicking on the link and filling out the form.
C. Kate’s prospect record will show her clicking on the link and filling out the form.
D. Kate’s prospect record will have a tag of “clicked” applied to it.
E. Bob’s visitor record will have a tag of “clicked” applied to it.
Explanation:
The three things that will affect the prospect records based on these activities are:
Bob’s prospect record will show him clicking on the link and filling out the form. This is because when an unknown visitor fills out a form, they become a known prospect and their previous activities are tracked and associated with their prospect record1.
Kate’s prospect record will show her clicking on the link and filling out the form. This is because Marketing Cloud Account Engagement tracks the activities of known prospects who interact with your marketing assets, such as custom redirects and forms2.
Kate’s prospect record will have a tag of “clicked” applied to it. This is because the custom redirect has a completion action to add a tag of “clicked” to all prospects that click it, and completion actions are actions that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity
LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process? Choose one answer
A. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
B. Enable Visitors Filters for a specific IP range; Enable Page Actions to notify managers.
C. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
D. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
Explanation:
The sequence of steps that the Marketing Cloud Account Engagement Administrator should take to automate this process is to enable Visitor Filters for a specific IP range and enable Send daily visitor activity emails. Visitor Filters allow you to filter out the internal traffic from your website analytics, such as your own employees or vendors. By filtering out a specific IP range, you can ensure that only external visitors are tracked by Marketing Cloud Account Engagement. Send daily visitor activity emails allow you to receive a daily email with a list of all the visitors who have visited your website in the past 24 hours, along with their company name, location, and pages viewed. By enabling this feature, you can share the list of external visitors with the regional sales managers automatically
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