Marketing-Cloud-Account-Engagement-Consultant Practice Test

Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?

A. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.

B. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry :: Software, action :: add to Salesforce Campaign

C. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria :: Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.

D. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry :: Software, action :: add to Salesforce Campaign

Which activity appears on a prospect's record when they submit a Marketing Cloud Account Engagement form named 'Contact Us' that resides on a Marketing Cloud Account Engagement landing page?

A. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page and form

B. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" form

C. Nothing will display

D. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page.

Which are true about Salesforce Engage

A. Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector

B. Salesforce Engage is not supported for Salesforce sandbox accounts

C. Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions

D. You can download Salesforce Engage App on your desktop or phone (Mac,Windows)

E. You can use Salesforce Engage with Gmail by downloading an extension

You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

A. Create a form and enable progressive profiling

B. Create a form handler and enable progressive profiling

C. Create a form handler for each white paper

D. Create a form per white paper and enable progressive profiling

LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.

A. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since "Register for a webinar" completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.

B. That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.

C. Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.

D. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your