Marketing-Cloud-Account-Engagement-Consultant Practice Test

LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity. What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

A. Enable two-click unsubscribe in Marketing Cloud Account Engagement.

B. Move the unsubscribe link to the header of the email instead of the footer.

C. Immediately send prospects the resubscribe email template.

D. Apply a tag to the unsubscribe link so scanners ignore it.

What would an Administrator set up to have a document automatically download after a successful form completion?

A. Include a link to the content in the Thank You Content of the form.

B. Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."

C. Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."

D. Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.

When integrating Marketing Cloud Account Engagement Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2

A. Lead, Contact or Account record added as a Related Object to the Salesforce custom object

B. Salesforce Connector User has 'Read' permission to the custom object

C. Campaign or Opportunity record added as a Related Object to the Salesforce custom object

D. Customized 'Display in Table' values when configuring fields

LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:

• The prospects must be located in Georgia or Florida.

• The prospects must submit their "Request a Demo" form.

When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.

How should LenoxSoft automate assigning these leads?

A. Create a completion action on the "Request a Demo" form with the action to assign to user.

B. Add a completion action on the form to notify Admin, who manually assigns the prospect.

C. Export the form submission report and import, assigning to the correct user upon import.

D. Run an automation rule to assign based on the "Request a Demo" submission and State field.

How many variations of Dynamic Content it is possible to create

A. A-Z (25)

B. A-C (3)

C. 10

D. A/B (2)