Marketing-Cloud-Account-Engagement-Consultant Practice Test

LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring. What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

A. To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.

B. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.

C. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

D. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

A. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.

B. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.

C. The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.

D. The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.

LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users. In a round robin fashion:

• Completed the "Product Interest" form

• A score higher than 100

• A grade higher than a C

• Is a member of the "Target Account" list

What should LenoxSoft use to accomplish this business requirement?

A. Automation rule and user queue

B. Automation rule and user group

C. Form completion action and user queue

D. Form completion action and user group

LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?

A. Move all users to Salesforce Lightning

B. Purchase separate Marketing Cloud Account Engagement accounts

C. Enable "Business Unit'connector setting

D. Use the Marketing Cloud Account Engagement Lightning App

A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria. Which automation tool should be used?

A. Completion action

B. Dynamic list

C. Segmentation rule

D. Automation rule