Marketing-Cloud-Account-Engagement-Consultant Practice Test

It is possible to assign certain Prospect to selected Scoring Category

A. True

B. False

LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don't have the resources. What do you advise?

A. Start a company blog and promote a few high-quality pieces of content.

B. Post content from other websites on your own site.

C. Hire an agency to create content.

D. Focus on creating as much content as possible.

"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it. What actions should be taken to ensure they can report on the statistics in Salesforce?

A. Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user

B. Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user

C. Upload files to Marketing Cloud Account Engagement > create an engagement program with actions: add to Salesforce campaign and assign to user

D. Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user

LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs). How should this be configured?

A. Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.

B. Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.

C. Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.

D. Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.

What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

A. Kiosk/Data Entry Mode

B. ReCAPTCHA

C. "Not you?" Link

D. Progressive Profiling