Marketing-Cloud-Account-Engagement-Consultant Practice Test

"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content. What two options could be implemented to prevent empty field values from appearing in the email? Choose 2 answers

A. Define default mail merge values for fields

B. Use HML conditional logic statements

C. Use HML merge field modifiers

D. Define page actions to replace field values

"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative. What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

A. Create an automation rule with rules to segment the prospects and actions send the emails

B. Create a list using a segmentation rule, then use completion actions on a form for the actions

C. Create a static list to segment the prospects, and then schedule email list sends with completion actions

D. Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "

Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?

A. Create a form with a Completion Action to send a pricing sheet.

B. Create a Dynamic List based on page view to segment automatically

C. Create a special campaign to track pricing page views.

D. Create a Page Action set to Tag prospects as having viewed it and add them to a list.

An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

A. Run a segmentation rule based on the Marketing Cloud Account Engagement campaign

B. Run an automation rule based on the Marketing Cloud Account Engagement campaign

C. Look for the original list based on the Marketing Cloud Account Engagement campaign

D. Run a dynamic list based on the Marketing Cloud Account Engagement campaign

LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU. Which two reasons could explain why this happened? Choose 2 answers

A. The leads have been reassigned to a user who does not exist in that BU.

B. The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.

C. The Marketing Data Sharing rule has changed and the leads no longer match the criteria.

D. The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.